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![[Post New]](/s/i/i.gif) 2025/01/12 10:09:34
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Using Object Source Lighting
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tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
Why people keep saying GW is not doing a good job? I mean, I may not like their rules or models personally but it's not about you or me... overall GW never been so successful. Profits up, expanding market, shareholders happy, volume etc
The industry is not that great just look at the amount of competitors that evaporated in the last 10 years and did not get replaced, check conventions like salute and you will see less and less companies each year... GW on the other hand is displaying a relentless flood of products and making Warhammer actually mainstream. If thats not a sign that they are winning to competition each year I don't know what is.
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![[Post New]](/s/i/i.gif) 2025/01/12 10:18:30
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Towering Hierophant Bio-Titan
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Geifer wrote:11th ed will in all likelihood not throw out all the rules again but add clutter, and either it or 12th ed will become so unwieldy that the following edition will be the next reset. No need for artificial idiocy just yet. The naturally built in flaws suffice to laud the next edition as the best edition yet.
See, this is the crux of the problem. 40k now caters for an incredibly wide audience of people who want so many different things that it's impossible to deliver anyone's personal wishlist. You streamline the game for some and it's then too simple for others. The writers add 'depth' or 'flavour' and then suddenly there's too much 'bloat' to manage.
From time to time 40k will do some of the things you want it to, but it will never be everything you want. That pendulum is just gonna keep swinging, forever.
Andykp wrote:a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
I've been watching the same cries of "vote with your wallet!" for so long now it's just white noise... In that time not only did Number Go Up but it has repeatedly Gone Up to record levels. It's almost as though online boycotts do not work
The simple solution is just to do what makes you happiest. Maybe that's regular 40k, or 40k with more affordable third-party / printed models, or whatever new shiny game system you & your friends want to explore.
Automatically Appended Next Post: Mr_Rose wrote:Anyone know what the Ogryn/bullgryn options are like this time?
Check this link out
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This message was edited 1 time. Last update was at 2025/01/12 10:20:10
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![[Post New]](/s/i/i.gif) 2025/01/12 10:25:15
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Foxy Wildborne
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Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
The well known internet hive mind nonsense, yea.
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Posters on ignore list: 36
40k Potica Edition - 40k patch with reactions, suppression and all that good stuff. Feedback thread here.
Gangs of Nu Ork - Necromunda / Gorkamorka expansion supporting all faction. Feedback thread here. |
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![[Post New]](/s/i/i.gif) 2025/01/12 10:31:23
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Second Story Man
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Not like you can't make a simple but deep game that has flavour and tactical depth, it is just GW that can not (and somehow people assuming that if GW doesn't try it is not possible) which is understandable as putting more work than the bare minimum into a game that is replaced within 3 years as long as people buy it anyway would be a bad business decision
NAVARRO wrote: tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
Why people keep saying GW is not doing a good job? I mean, I may not like their rules or models personally but it's not about you or me... overall GW never been so successful. Profits up, expanding market, shareholders happy, volume etc
The industry is not that great just look at the amount of competitors that evaporated in the last 10 years and did not get replaced, check conventions like salute and you will see less and less companies each year... GW on the other hand is displaying a relentless flood of products and making Warhammer actually mainstream. If thats not a sign that they are winning to competition each year I don't know what is
because their success is despite what they are doing not because of it
"the hobby" which is 99% GW, is driven by people doing their work for free and GW is the only one directly profiting from it
GW has a gak app, bad rules, expensive models, not able to run events and can't keep up with demand and all those problems are solved by the community for free so GW can make more money
just remove all the army builder and tournament orga apps/websites out there and let people rely on GWs product alone, people would be so annoyed that instead of quitting the game they would just write their own
No other company has that feature but everyone who wants to compete with GW must have that as the community demands. Everyone else out there must have a working app with all the features that GW gets for free
that is why competitors evaporated in the last 10 years, everyone tried to be like GW and it just didn't work (best example here is still FFG that made an GW-light Edition change and the game died while GW can make a hard reset and sell more)
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Harry, bring this ring to Narnia or the Sith will take the Enterprise |
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![[Post New]](/s/i/i.gif) 2025/01/12 10:38:42
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Hungry Ork Hunta Lying in Wait
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BaronIveagh wrote:chaos0xomega wrote:Agreed with kudos, surprisingly. While GW wont get your money you are enabling the perpetuation and growth of a community that does. If your goal is to be an ethical consumer who drives change against GWs practices, the only way to do it is to divest entirely and play other games from other publishers using other minis.
See, I don't see it that way. If no one is buying their minis, they have to go all in on game design, or get the feth out of the business entirely. And I do make a point to explain to people that a 3d Resin Printer is vastly cheaper than an actual Warhammer army.
I understand your train of thought, and that would be a logical approach, but not GWs.
We had an incident with Fantasy Battle not generating enough sales, Instead of reworking the rules to make it more attractive to new players, they nuked the IP and made Age of Sigmar which was at the time a very simple and not entirely satisfying rule set.
This has worked from a sales perspective but wasn't good for those of us who loved WHFB, it in fact broke a lot of hearts to see a venerated IP be dumped liked they did with End Times. They made a mistake doing so which they are trying to rectify with The Old World, but it's got a ways to go yet.
The moral of this story is to do you own thing and buy something if you like it, if you don't take your money and spend it on things that you do, because we have no control over what these companies do with "our" favourite games/films/books etc we can only choose how we spend our time and money.
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![[Post New]](/s/i/i.gif) 2025/01/12 11:14:50
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Decrepit Dakkanaut
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lord_blackfang wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
The well known internet hive mind nonsense, yea.
IIRC, it's an insight we've gleaned from people who have worked there, so hardly "hive mind nonsense".
Mad Doc might be able to comment on how it was in his day, for example, though I appreciate that's more than a few years ago now.
kodos wrote:Not like you can't make a simple but deep game that has flavour and tactical depth, it is just GW that can not (and somehow people assuming that if GW doesn't try it is not possible) which is understandable as putting more work than the bare minimum into a game that is replaced within 3 years as long as people buy it anyway would be a bad business decision
Got any examples of these unicorns?
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This message was edited 1 time. Last update was at 2025/01/12 11:16:50
2021-4 Plog - Here we go again... - my fifth attempt at a Dakka PLOG
My Pile of Potential - updates ongoing...
Gamgee on Tau Players wrote:we all kill cats and sell our own families to the devil and eat live puppies.
Kanluwen wrote:This is, emphatically, why I will continue suggesting nuking Guard and starting over again. It's a legacy army that needs to be rebooted with a new focal point.
Confirmation of why no-one should listen to Kanluwen when it comes to the IG - he doesn't want the IG, he want's Kan's New Model Army...
tneva82 wrote:You aren't even trying ty pretend for honest arqument. Open bad faith trolling. - No reason to keep this here, unless people want to use it for something... |
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![[Post New]](/s/i/i.gif) 2025/01/12 12:14:58
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Using Object Source Lighting
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kodos wrote:
because their success is despite what they are doing not because of it
"the hobby" which is 99% GW, is driven by people doing their work for free and GW is the only one directly profiting from it
GW has a gak app, bad rules, expensive models, not able to run events and can't keep up with demand and all those problems are solved by the community for free so GW can make more money
just remove all the army builder and tournament orga apps/websites out there and let people rely on GWs product alone, people would be so annoyed that instead of quitting the game they would just write their own
No other company has that feature but everyone who wants to compete with GW must have that as the community demands. Everyone else out there must have a working app with all the features that GW gets for free
that is why competitors evaporated in the last 10 years, everyone tried to be like GW and it just didn't work (best example here is still FFG that made an GW-light Edition change and the game died while GW can make a hard reset and sell more)
I dont think its that simple and GW success is not only because of freebies from their community or an app... besides not everyone aimed to be a GW either.
Theres plenty of more important reasons why competitors vanished and why GW is doing better each year.
Obvious ones everyone knows is that Marketing shifted from "customers dont matter" to "we support the community". Another obvious one was increasing product churn to never seen levels and still going up... this keeps people busy buying, updating and discussing GW new thing. No other company has the resources to do that.
Not even going to mention video games etc has IP penetration...
So you have a Modern GW geared up for crushing everyone with constant news and products and community engagement... and this is just the obvious reasons, theres a lot more complexity to this.
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![[Post New]](/s/i/i.gif) 2025/01/12 12:23:38
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Shadowy Grot Kommittee Memba
The Great State of New Jersey
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It certainly WAS true that GWs business model at one point was to target and cater to new hobbyists rather than veteran and established customers, its not clear to me however that that model is still how they operate.
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![[Post New]](/s/i/i.gif) 2025/01/12 12:31:23
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Using Object Source Lighting
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chaos0xomega wrote:It certainly WAS true that GWs business model at one point was to target and cater to new hobbyists rather than veteran and established customers, its not clear to me however that that model is still how they operate.
Why pick one when you now have the resources to have it all?
How many games does GW have these days? Remember when there was not much on GW catalogue for skirmish small entry games and many companies filled that itch? Look how now GW adjusted and filled that hole making competitors vanish. Same with old school nostalgic IP games etc... blood bowl...
The only thing missing is sandbox solo games...
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![[Post New]](/s/i/i.gif) 2025/01/12 12:38:48
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Longtime Dakkanaut
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Regarding the leaks of the Astra Militarum codex:
Is the new artillery team a replacement to, or addition to the Feild Ordinance Battery?
If they are separate things, thematically it would look totally awesome to see 3 artillery teams, 3 sets of FOB, and 9 sets of heavy weapons teams surrounded by infantry.
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![[Post New]](/s/i/i.gif) 2025/01/12 12:39:57
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Ridin' on a Snotling Pump Wagon
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Separate things according to earlier articles.
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![[Post New]](/s/i/i.gif) 2025/01/12 13:01:37
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Ancient Space Wolves Venerable Dreadnought
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Thanks, found them.
Still disappointed that they haven’t made ripper guns hit on a 2+ or just torrent. The things are supposed to basically be a hosepipe of lead shot – back in 2e they literally couldn’t miss.
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"Three months? I'm going to go crazy …and I'm taking you with me!"
— Vala Mal Doran |
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![[Post New]](/s/i/i.gif) 2025/01/12 13:07:10
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Ridin' on a Snotling Pump Wagon
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Not at 6” short range anyway
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![[Post New]](/s/i/i.gif) 2025/01/12 15:01:55
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Incorporating Wet-Blending
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tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
The figures for gw as a business would suggest otherwise. Personally I think 40K is the best it’s been since second edition, and from all the actual, evidence we can get, it’s doing really well.
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![[Post New]](/s/i/i.gif) 2025/01/12 15:40:47
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Posts with Authority
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Andykp wrote: tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
The figures for gw as a business would suggest otherwise. Personally I think 40K is the best it’s been since second edition, and from all the actual, evidence we can get, it’s doing really well.
I seem to have forgotten the obligatory (but always implied) IMHO from my post. Doing a good job and making profit are not the same thing. IMHO.
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"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems" |
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![[Post New]](/s/i/i.gif) 2025/01/12 18:38:43
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Second Story Man
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Dysartes wrote:
kodos wrote:Not like you can't make a simple but deep game that has flavour and tactical depth, it is just GW that can not (and somehow people assuming that if GW doesn't try it is not possible) which is understandable as putting more work than the bare minimum into a game that is replaced within 3 years as long as people buy it anyway would be a bad business decision
Got any examples of these unicorns?
like every other game that isn't written in a haste but given time to develop and get updates to improve it instead of just changing it?
or more specific which setting you are aiming for?
Rank&File, look at Lasalle as an example, for mass skirmish SAGA is to be named, Future War Commander if you want mass battle SciFi
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Harry, bring this ring to Narnia or the Sith will take the Enterprise |
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![[Post New]](/s/i/i.gif) 2025/01/12 20:16:45
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Incorporating Wet-Blending
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tauist wrote:Andykp wrote: tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
The figures for gw as a business would suggest otherwise. Personally I think 40K is the best it’s been since second edition, and from all the actual, evidence we can get, it’s doing really well.
I seem to have forgotten the obligatory (but always implied) IMHO from my post. Doing a good job and making profit are not the same thing. IMHO.
It’s pretty good measure, especially for a business, which gw is, it’s not a public service but many seem to think it should be.
IMHO, 40K is in its best state in decades, games, models and products. All better than for a long time.
As for the whole vote with your wallet thing, the other reason it makes. O difference if a few do it because they are angry about this change or that is there is no real competition for gamesworkshop. There are other companies and games that occupy the same space but none that compete really. For the first most part they seem happy to share this space as a lot of “competitors” business just supports them. It’s a very special position to be in.
As someone said further up, you can’t please everyone all the time. And over the 10 editions I’ve played I’ve learned that stuff I don’t like won’t last for ever but the stuff I do like, that seems to stick around. That’s because it’s the setting that brings me back, not how many sentinels I can have in a squadron.
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![[Post New]](/s/i/i.gif) 2025/01/12 20:51:21
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Ork Boy Hangin' off a Trukk
Scotland
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Nicely put Andykp. It's impossible to please everyone there's always someone grouching. Certain people seem to forget a hobby is meant for enjoyment.
From my point of view I'm having a lot of fun with 40k. Anything we don't like in my group we change. I've said before I'm very lucky as all the people I game with are laid back and just want to have fun. Power gamers aren't appreciated and we don't do competitions.
People enjoy playing different ways and that's good, however there's a lot of people out there with the mindset that only their way of playing is right. Mostly it's the tournament crowd who seem to be obsessed with everything being balanced and equal. Where's the fun in that? Maybe it's because some people have never had the experience of us old time historical gamers who had to do our own research into an army ( oh shock, horror) and found historically battles are never fought as an even competition and fighting against the odds can be fun.
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![[Post New]](/s/i/i.gif) 2025/01/13 05:37:17
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Fixture of Dakka
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chaos0xomega wrote:Do we think that the the new Krieg artillery team crew minis would make for good alternatives to the cadians in the Field Ordnance Battery (you know, so you can make them Krieg flavored)?
If so, is it worth the time and money to do so, or do we think GW will be GW and attach the "Cadian" label to the ordnance team next edition and release a krieg version with an entirely different weapons load?
The answer to all of your questions here is "YES".
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![[Post New]](/s/i/i.gif) 2025/01/13 14:00:35
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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[MOD]
Otiose in a Niche
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I see GW demand planning is just as good as always.
Day 3 and roughly 75% of the IG line is sold out.
https://www.warhammer.com/en-US/40K-Imperium-AstraMilitarum-FP
I swear if that happened at a company I worked for people would be fired.
Stuff sells when it's shiny and new, you need to have enough on the shelves or they'll forget about it.
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![[Post New]](/s/i/i.gif) 2025/01/13 14:08:17
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Sadistic Inquisitorial Excruciator
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they only have so much capacity, after all. i doubt they'd be able to justify skaventide-levels of production for a one-off army box
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she/her |
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![[Post New]](/s/i/i.gif) 2025/01/13 14:18:06
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Decrepit Dakkanaut
UK
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Esp considering they are releasing an army book what twice a month at least across different product lines?
We all know GW's production capacity is already exceeded due to both limits on their factory (which only just expanded) and due to a non-forecasted global pandemic which saw their market boom
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![[Post New]](/s/i/i.gif) 2025/01/13 15:55:43
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Gore-Drenched Khorne Chaos Lord
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Did you forget that they haven't had their 10th ed release yet or something? 3 days since an early release book, which if anything might be symptomatic of this release method sucking balls.
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![[Post New]](/s/i/i.gif) 2025/01/13 16:07:31
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Regular Dakkanaut
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Their codex is coming in the next couple of months; a lot of the range may simply have been removed for re-launching in the new boxes. About half the Eldar kits are temporarily out of stock, too. This is pretty normal – and, indeed, quite possibly part of planning for a codex launch. There are obviously a lot more problems with availability of GW products than in the past, but I'm not sure this is a particularly big deal in this case.
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![[Post New]](/s/i/i.gif) 2025/01/13 16:09:38
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Hardened Veteran Guardsman
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My intuition on this (based on manufacturer experience but nothing to do with GW) is that all of their IG slots recently will have been devoted to the new Krieg units production. As you say it's not a good look to have new product and not enough of it. The limited ed set there will be an expectation to sell out but when the individual releases come out in a month or so they will want to make sure they do not run out. So they are sacrificing the current range being out of stock for a time to make sure the new range is properly supported. It's likely for a time that you can find Artillery Teams over Leman Russes until IG get their next round of slots and back product production begins again. It's pure restricted capacity production allocation.
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![[Post New]](/s/i/i.gif) 2025/01/13 16:42:04
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Been Around the Block
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FOMO is a key part of Games Workshop's strategy, how is it possible that some people still don't understand this?
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![[Post New]](/s/i/i.gif) 2025/01/13 16:42:25
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Posts with Authority
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Andykp wrote: tauist wrote:Andykp wrote: tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
The figures for gw as a business would suggest otherwise. Personally I think 40K is the best it’s been since second edition, and from all the actual, evidence we can get, it’s doing really well.
I seem to have forgotten the obligatory (but always implied) IMHO from my post. Doing a good job and making profit are not the same thing. IMHO.
It’s pretty good measure, especially for a business, which gw is, it’s not a public service but many seem to think it should be.
IMHO, 40K is in its best state in decades, games, models and products. All better than for a long time.
As for the whole vote with your wallet thing, the other reason it makes. O difference if a few do it because they are angry about this change or that is there is no real competition for gamesworkshop. There are other companies and games that occupy the same space but none that compete really. For the first most part they seem happy to share this space as a lot of “competitors” business just supports them. It’s a very special position to be in.
As someone said further up, you can’t please everyone all the time. And over the 10 editions I’ve played I’ve learned that stuff I don’t like won’t last for ever but the stuff I do like, that seems to stick around. That’s because it’s the setting that brings me back, not how many sentinels I can have in a squadron.
I am happy for you. I personally do not share your enthusiasm for current 40K. some reasons off the top of my head:
* "No Model No Rules"
* Wargear options are just what you get in the kit (nothing more, nothing less, no duplicates even when this goes against fluff)
* While 10th edition launched in a promising state, it has enshittified itself codex by codex. Soon the core rules errata is longer than the actual rules
* GW sells me a brand new firstborn army ("You can totally use your new HH2 models in 40K, trust me bro!", just to do a 180 degree about face a little later. All the shiny stuff you bought are now legends. "Sucks to be you I guess?"
So yeah.. from my POV they are profiting sure, but enshittifying themselves in the process
But hey, "you cant please everyone" amirite. I am glad they at least have LI and KillTeam, but 40K for me is in the worst state its been since 6th-7th edition
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This message was edited 4 times. Last update was at 2025/01/13 16:45:55
"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems" |
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![[Post New]](/s/i/i.gif) 2025/01/13 16:49:17
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Decrepit Dakkanaut
UK
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bobthe4th wrote:
FOMO is a key part of Games Workshop's strategy, how is it possible that some people still don't understand this?
The only FOMO parts are the discounted boxed sets. Regular retail stuff isn't running on FOMO its running on GW not having enough capacity to keep everything in production. You can't have FOMO on a regular pack of Space Marines or a Tyranid Exocrine when you know its a general production item and will come back into stock at some point. It's not a limited run product.
The only products you can really argue FOMO on on the general store are anything from Forgeworld in regular armies like 40K or AoS because that's always got a huge question mark over IF it will come back into stock or be removed or replaced with plastic (and replacements might come months or years after the FW resin version is removed)
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![[Post New]](/s/i/i.gif) 2025/01/13 16:55:36
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Fixture of Dakka
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bobthe4th wrote:
FOMO is a key part of Games Workshop's strategy, how is it possible that some people still don't understand this?
Definitely part of the plan, but no one goes under selling out. You are theoretically leaving money on the table, but when you overproduce, you actually stand to lose money in the process.
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![[Post New]](/s/i/i.gif) 2025/01/13 16:56:17
Subject: Warhammer 40k news and rumours. Store Anniversary mini 2025 revealed.p.132.
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Dakka Veteran
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tauist wrote:Andykp wrote: tauist wrote:Andykp wrote: tauist wrote:Andykp wrote:It’s well known that games workshop target new players as their main audience for selling products. That’s where the bulk of their sales come from so a handful of gognards rage quitting or 3D printing an army isn’t going to have any real impact on this multibillion pound international business.
That is not entirely true, or HH and WHTOW would never exist. GW is trying to cater to both groups, they just arent doing a very good job of it ATM
The figures for gw as a business would suggest otherwise. Personally I think 40K is the best it’s been since second edition, and from all the actual, evidence we can get, it’s doing really well.
I seem to have forgotten the obligatory (but always implied) IMHO from my post. Doing a good job and making profit are not the same thing. IMHO.
It’s pretty good measure, especially for a business, which gw is, it’s not a public service but many seem to think it should be.
IMHO, 40K is in its best state in decades, games, models and products. All better than for a long time.
As for the whole vote with your wallet thing, the other reason it makes. O difference if a few do it because they are angry about this change or that is there is no real competition for gamesworkshop. There are other companies and games that occupy the same space but none that compete really. For the first most part they seem happy to share this space as a lot of “competitors” business just supports them. It’s a very special position to be in.
As someone said further up, you can’t please everyone all the time. And over the 10 editions I’ve played I’ve learned that stuff I don’t like won’t last for ever but the stuff I do like, that seems to stick around. That’s because it’s the setting that brings me back, not how many sentinels I can have in a squadron.
I am happy for you. I personally do not share your enthusiasm for current 40K. some reasons off the top of my head:
* "No Model No Rules"
* Wargear options are just what you get in the kit (nothing more, nothing less, no duplicates even when this goes against fluff)
* While 10th edition launched in a promising state, it has enshittified itself codex by codex. Soon the core rules errata is longer than the actual rules
* GW sells me a brand new firstborn army ("You can totally use your new HH2 models in 40K, trust me bro!", just to do a 180 degree about face a little later. All the shiny stuff you bought are now legends. "Sucks to be you I guess?"
So yeah.. from my POV they are profiting sure, but enshittifying themselves in the process
But hey, "you cant please everyone" amirite. I am glad they at least have LI and KillTeam, but 40K for me is in the worst state its been since 6th-7th edition
Tbh 10th in a nutshell is probably ‘great rules for playing, pump rules for army construction’.
Though the volume of errata and FAQs has got a bit silly.
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