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 Kanluwen wrote:
They just ran offers for gift-vouchers for every certain amount spent in their webstore...if you didn't see them doing this as a possibility but always see it as a "desperation" move?

That's on you. It seems more just to be another incentive.

I'm not sure that's the case. I think I've only seen actual vouchers... maybe twice. And I worked for them five years.

They were up front early on that special rewards/vouchers/discounts/somesuch would be part of Warhammer+

It's also a good method to try and secure more people joining up early, knowing that many will sign up monthly and ignore the continual costs to subscribe.

GW can easily offer up to 20% off in deals through the system and still profit well (3rd parties can offer up to around that discount and the stock they sell has to be sold well under that for it to be worth them doing it so GW would still be well in pocket).

Plus things like the free models require long term subscriptions - its a smart move to lock people into the system.

GW does "Vouchers if X" runs all the time. It's how they get people to use the webstore more often since you can't spend the virtual vouchers anywhere else.

oh man, after reading today's article, it doesn't sound like I'll be getting much for the first month. 4 episodes of AoD at most, old WD issues from last year..

I'm not so sure about going all in on the 60€ Joe Pineapples fig anymore. Maybe I'll just buy one from a scapler instead...

 Mad Doc Grotsnik wrote:
Like how Disney+ offered me a discounted first year subscription, and froze my subscription price in the second year desperate?

Or is it just…..y’know….basic marketing?

Ah indeed. After all, Disney just had a middling newgrounds flash animation on launch... oh wait.

Marketing depends of multiple factors, specially the initial lineup. Disney wanted to go all out and carve a chunk of the market. This is just an attempt to stave off the cash hemorrage.

Disney + was a disappointment for me until it started releasing more than one original show and put the Fox stuff up.
Of course, one company owning that much media content is scary but at the same time I can watch Star Wars, Castle, Firefly, and Loki all on the same platform.

Now I'm held at gun point. Where I live, 10 quids is a massive deal.

3rd World Problems!

 GaroRobe wrote:
£49.99 for the full service.

£10 voucher+ £25 megaboss for free=£35.

So technically, warhammer plus is only £15. Whether or not its a good deal is up to you, but the freebies make it more tempting.

1) the voucher has to be spent on GW online store, you still end up giving them money on top of the subscription fee to use it.
2) Megaboss is not free, it's included in the price. Depending on how much you think the rest of the digital content is worth, you could say the megaboss is 50 quid, 12mo pre-order.

In the end, if you sign up and use the voucher, GW still end up with extra profit from this promo. If you planned to subscribe anyway it's a nice bonus, but i suppose if you sign up for a month you end up with 5 pounds extra to spend on full-priced GW stuff. It's most likely just buying from a discount retailer would net you better savings than this voucher.

There's no content, of course they're offering incentives to get you to sign up. The list of stuff available on launch is unbelievably thin. Like I honestly am floored they think it's smart to release a new subscription service this devoid of content. I would love to have been a fly in the wall on the meetings where they decided "no, we're going forward now, even though we only have 5 hours of content plus some PDFs of old WD back issues."

 Albertorius wrote:

Right after releasing a video to (apparently) lukewarm reception, at best?

Basic marketing it might be, but the timing is kind of suspect.

Agreed. So far its more hit'n'miss freebies than quality content.

 Albertorius wrote:

 Kanluwen wrote:
They just ran offers for gift-vouchers for every certain amount spent in their webstore...if you didn't see them doing this as a possibility but always see it as a "desperation" move?

That's on you. It seems more just to be another incentive.

I'm not sure that's the case. I think I've only seen actual vouchers... maybe twice. And I worked for them five years.

We just had one last month. We had a few different ones going last year during lockdown. They've done it a few times for FW specifically.

Just because they didn't do it when you worked for them doesn't mean it is some grand desperation move.

 Gregor Samsa wrote:
I am actually very hopeful regarding the impact of GW official 40k battle reports. I doubt any of the upper management/decision makers have ever played a game of warhammer, or even seen what it looks like.

Now they will have a digestible media format to drink their product in. And it will likely reveal to them what a convoluted and unfun mess the game actually is to play, when you strip away all the hype and consumerism and the marketing.

If they want warhammer to compete with other esport IPs, they will need to completely redesign the game system. Attempting to produce their own slick and interesting battle reports will show them all the brutal warts that 40k carries with it.

Hi you seem new around these parts. This is how it will work most probley.
GW will put as little time, money and effort into this project as possible. You will get one figure for free ( which seems to be the big thing wh+ is pushing) , as little animation as possible with more promises then you can shake a stick at. Battle reports that will show off the army, terrain and whatever else they are pushing this sales cycle just like wd does, but now they don't have a 3 month lead time like in printed WD. A broken army list maker that they will fix... Soon™. Tickets to events that most people will never get to use unless they are going to close down GW/Warhammer to paying customers on certain days just for VIP only events/previews? Painting articles which won't be as useful as most of the ones you can get on YouTube for free.

We all know GW doesn't like anything where they can't control the final product or the message. Seems to me that we will soon see C&D's on battle report channels especially if behind a paywall/subscription model like twitch or YTred or pateron.

We all know GW hates the internet and this seems like the best they could come up with in the least amount of time issued to the lowest bidder.

One thing that will happen is the whales/white knights will toss money at it no matter the price and smash anyone who "doesn't see it as the awesome deal that it is." . The black knights will slam was for the shameless cash grab it is while pointing out all it's flaws at every opportunity. While some will wait and see. The sky is blue, water is wet and Satan clause is out there Jimmy and he's just getting stronger.

 Kanluwen wrote:

 Albertorius wrote:

 Kanluwen wrote:
They just ran offers for gift-vouchers for every certain amount spent in their webstore...if you didn't see them doing this as a possibility but always see it as a "desperation" move?

That's on you. It seems more just to be another incentive.

I'm not sure that's the case. I think I've only seen actual vouchers... maybe twice. And I worked for them five years.

We just had one last month. We had a few different ones going last year during lockdown. They've done it a few times for FW specifically.

Just because they didn't do it when you worked for them doesn't mean it is some grand desperation move.

Name another one than the two promos you already mentioned, because it's already been acknowledged that GW has run this promotion twice in the last two years. I'm also pretty sure they only ran it once during the pandemic, but it applied to both GW and FW.

Well, of course it wouldn't be a grand desperation move... it's a dinky ten pound voucher to buy at their store and only their store.

If anything, it would be a small, or maybe a petty, desperation move.

Most recent one I saw was $8 for an $80 or more purchase. I believe the time before that it was a $20 on a $200 or more order. I think it's more to just get people to order larger orders instead of the 1-2 bottles of paint or one $50 box of Marines. With the increase in profit they make from selling direct these are a no brainer for them.

 Gene St. Ealer wrote:

Name another one than the two promos you already mentioned, because it's already been acknowledged that GW has run this promotion twice in the last two years. I'm also pretty sure they only ran it once during the pandemic, but it applied to both GW and FW.

If you want to dig through history, I'm sure you can find it but they've done gift-cards a few times over the years before this. They used to be more common around Black Friday. Of course maybe it's a regional thing? I know that at least once was when the first Cruddace Guard book came out, because I got a gift-card alongside of my Codex+Valkyries.

Before the "MyWarhammer" thing got activated, it was separate for FW+GW sites whenever they did the FW promotions(which tended more towards free shipping codes than anything else).

OH! And then there's the "Wish List" bit that they've been doing for a long time now.

Warhammer+ goes live on Wednesday the 25th of August, so save the date. The service launches with the following content:

Episodes 1-3 of the Warhammer animated anthology, Hammer and Bolter
Episode 1 of the Warhammer animation Angels of Death
Access to the Warhammer Vault
Premium access to the Warhammer 40,000: The App
Two episodes of Battle Report
Two episodes of Citadel Masterclass
More New Things Added Every Wednesday

I mean if you were already peying for the app I guess thats is a good way to be milked for a bit more.

The £10 is good and all, but I cant remember the last time I ordered anything directly from GW... Like 3rd poarty store give me up to 20% off as well as cheaper/ free P&P. I go into local store to pick up the occasional wash.paint and have a chat but that's literally it. Everyone I know orders from outsider stores or ebays/ trades. Our wargaming club gets additonal 2% off on top of any discount plus they get some sort of cut to help the club running. So I wouldn't even be able to/wiling spend the £10.

Im glad they clearly stated exactly what is involved in this and how the content will be updated (I guess one new episode of something every Wednesday?)
Hopefully we wont get a wave of people moaning how they signed up to this and how they feel robbed..

I've ordered a few things off GW central. Print on Demand books; or art/lore books are often a good thing to grab from GW central as sometimes their stock is iffy or small to the 3rd parties (or they just don't get them at all).

Heck there's an art book going up next weekend

Whenever there is something I want and remember it its usually sold out / OOP anywya

 Argive wrote:
Whenever there is something I want and remember it its usually sold out / OOP anywya

Darn it man get a calendar and some sticky notes and watch the warhammer community pages like a hawk!

Well.. its not life or death stuff. Its junk.

If GW wants to make it really difficult for me to obtain their junk stuff I guess I wont be obtaining their junk stuff

 Argive wrote:
The £10 is good and all, but I cant remember the last time I ordered anything directly from GW... Like 3rd poarty store give me up to 20% off as well as cheaper/ free P&P.

First world problems.

Here in the wilderness of sub-developed countries we get no discount.

If we are lucky, we get free delivery, over the same price threshold as GW's webstore, only in the same country. The product itself is overpriced due to import charges by quite a good chunk (from 10 to 40%), and then there is the distances. If not in the capital city or the most developed cities, nothing and merely collectors.

Depending on how well developed we are, we can opt on buying a kit once, then sending it to 3D reprint as many times as the individual wants. We usually don't mind buying one or two Knights or Star-Drakes, but having to buy MULTIPLES for a single detachment/battalion? yeah, OfficeMax for miniatures.

This kind of WH+ offerings are truly trying to get attention from an international audience too; maybe we are not the main focus, but they are aware that we are limited on chances and they are aware that money is money anywhere you go.

I would honestly pay if it had every white dwarf back issue. I am also sure that will never happen

pogey wrote:
I would honestly pay if it had every white dwarf back issue. I am also sure that will never happen

if it was a month or two behind the issue release it'd be better then just getting a WD subscription... which to my mind suggests they'll not do that

BrianDavion wrote:

pogey wrote:
I would honestly pay if it had every white dwarf back issue. I am also sure that will never happen

if it was a month or two behind the issue release it'd be better then just getting a WD subscription... which to my mind suggests they'll not do that

There are a lot of back issues.

I assume a WD subscription doesn’t give you access to issues before you started?

All they would need to do to make both worth having is keeping the most recent back issue available on W+ far enough back that’s it’s not relevant to modern play. 3 years is an edition these days. So if you want modern content/rules/articles/etc. you still need the WD.

Of course, if there are painting tutorials, bat reps etc on W+, how much unique content is left for the dwarf? Just the static print copy, instead of video versions.

If it included all back issues of white dwarf even I might be tempted, even if it didn't include the current WD. If they included defunct rulebooks and whatnot I'd be throwing money at them

BrianDavion wrote:
if it was a month or two behind the issue release it'd be better then just getting a WD subscription... which to my mind suggests they'll not do that

If it had everything prior, I don't even care about the current stuff.

Did the AoS app get pushed back? I thought that was supposed to launch this month as part of this.

 Overread wrote:
I've ordered a few things off GW central. Print on Demand books; or art/lore books are often a good thing to grab from GW central as sometimes their stock is iffy or small to the 3rd parties (or they just don't get them at all).

Heck there's an art book going up next weekend

Then there are entire armies with most web store only which while flgs can order it's without discount and delivery time lot longer than reqular stuff(i find at least month is norm) vs gw who delivers lot fast direct.


Automatically Appended Next Post:

 AduroT wrote:
Did the AoS app get pushed back? I thought that was supposed to launch this month as part of this.

No word on that. And i read speculation battletome delay is related to this. Ie app not out, gw won't release books. Feels weird. Still both are looking to be delayed

Jarms48 wrote:

BrianDavion wrote:
if it was a month or two behind the issue release it'd be better then just getting a WD subscription... which to my mind suggests they'll not do that

If it had everything prior, I don't even care about the current stuff.

some of the most recent issues do have some good lore, my issue is it's too spotty to warrent a subscription. some issues have absolutely fantastic stuff, other issues it's like "Here's some AOS stuff...... and we took some photos of 40k minis"