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 Matt1785 wrote:
I guess for me it has just always boiled down to I don't want to take the time to learn a new game, and don't mind paying for GW stuff. I've been around long enough to see gas prices, milk prices, car prices, etc. raise high enough that a hobby price going up doesn't affect me anymore.

The thing that bothers me most about the pricing is the NEW players. I'm so tired of going into my GW and watching the guy try and sell parents on this stuff, "Oh, you don't need much for your child to get into it, and it can be played at very low points levels". What they fail to tell these parents is that most people don't WANT to play these low 200 - 500 pts games for very long, and you will need to invest a great deal to get to the standard 1500 - 1850 ranges.

Kids can't afford to do this, and if you can't get the youth into a game, it's going to go away.

M
I see kids in Games workshop often. They can get the mooney easily at birthdays and Xmas. Not forgetting spoilt kids.

xruslanx wrote:

...ymmv. I don't think i or any 40k player i've ever met would be collecting if it weren't for games workshop's high street presence. Those demo games you get, the painting tutorials (and free model!), the helpful demeanor of the staff.... If all that were to go, it's not like all those kids would be playing alternatives - they probably wouldn't be playing anything.

I've heard it's different in the states, where flgs are more common, and not everyone goes to a town centre every weekend. In such an environment, alternative games would probably be stronger. But i can honestly say that would not be the case here, i have only seen two flgs in my entire life and they've both been shut down, presumably due to lack of sales.

I'm sure that there are people who got into wargaming through a different route than a games workshop store, and being a specialised ttwg site there are bound to be proportionally way more on dakka...but i don't think i'm exagerating when i say that the average 40k player simply wouldn't have even heard of tabletop wargaming were it not for gw's high street presence.

Wargames existed before Games Workshop, and there are an increasing number of gamers coming into TTWGing without coming via Games Workshop. So whilst GW did a lot of recruiting and has done a lot for the industry, table top wargaming wouldn't disappear without GW. It'd probably do better since people would drop this mentality that one game is the be all and end off of the hobby.

 Matt1785 wrote:
I guess for me it has just always boiled down to I don't want to take the time to learn a new game

I understand , but though the core tends to be similar ( or has been since 4th ed - cant comment on earlier than that ) , there can be a fair amount of re-learning if you want to keep up when new editions come out .

 Flippa wrote:

 TheAuldGrump wrote:
Irrelevant.

And, you know... if you really want to compare this to boats and cars... how much has the price of cars and boats gone up when compared to inflation?

The Auld Grump

Some of their price hikes are inexcusable yet some are not. For example recently the Dire Avengers debacle totally unjustified.

But when you look at say the Marine Dreadnought... Venerable £28 and with various weapon fits and appearances compared to say the original bulky dread post RT days that was £20 but only got you 2 weapons and a choice of 1 sarcophagus depending on your choice of chapter.

So £20 almost 20 years ago and now £28 for an arguably nicer model with more options than ever before and an easier medium to work with... Kind of blows the inflation argument out of the water considering the UK rate of inflation has been over 2%pa on average.

And lets not forget this isn't a new development with GW, they have always priced models on a mix of design and unit effectiveness and then designed rules to make them invaluable to a gamer. Anyone who can remember the Realm of Chaos fantasy books with their Warband rules will know the pain of creating army lists based on model sales.

And does the model cost them more or less to manufacture than it did when they charged twenty quid?

The one at 20 GBP was made of metal, the Venerable Dreadnaught is made of plastic.

So, they are charging more for a model that costs them less.

How much more does it cost them to have the extra weapons on the frame?

So... where does that extra cost come from, since they charge more for something that to all appearances costs them much less?

I was all over the Empire halberdiers and swordsmen plastics when they came out - they were wonderful value for money, and poseable. A seventeen dollar box could be used for so many games, and contained so much stuff.

Now they are charging twice as much for half the number of figures.... (And they are no longer as poseable - which likely does not bother everybody, but does annoy me.)

There is a problem there.

The Auld Grump

 fishy bob wrote:
What bugs me about the gift guides aren't the prices of the products (people should be numb to those by now), but the amount they suggest you buy. Like a few years ago about Tomb Guard. "Four or five of these boxes will make a great addition to a Tomb Kings army!"

Who are they trying to kid? Seriously?

Pretty much how they teach their sales people at their stores. There are definitely cool dudes working in em.. but the vast majority throw out sales pitches to pre-teens. Me and my cousin a few years back in our 20s walked into one of their stores. This guy was trying to talk my cousin into buying the Chaos Army Box as well as a Shaggoth when my cousin clearly told him repeatedly that he only needs like a few of the models from the set (Chaos Warriors). The sales guy then followed with "cmawwwwn.. I know you want it.. cmawwwwwwnnn... " like for a good minute straight. Pretty cringey considering the sales tactics he was spewing at a chemist with a master's degree.

 gorenut wrote:

 fishy bob wrote:
What bugs me about the gift guides aren't the prices of the products (people should be numb to those by now), but the amount they suggest you buy. Like a few years ago about Tomb Guard. "Four or five of these boxes will make a great addition to a Tomb Kings army!"

Who are they trying to kid? Seriously?

Pretty much how they teach their sales people at their stores. There are definitely cool dudes working in em.. but the vast majority throw out sales pitches to pre-teens. Me and my cousin a few years back in our 20s walked into one of their stores. This guy was trying to talk my cousin into buying the Chaos Army Box as well as a Shaggoth when my cousin clearly told him repeatedly that he only needs like a few of the models from the set (Chaos Warriors). The sales guy then followed with "cmawwwwn.. I know you want it.. cmawwwwwwnnn... " like for a good minute straight. Pretty cringey considering the sales tactics he was spewing at a chemist with a master's degree.

That's called "bad customer service" and you get it everywhere. If someone in GW tried to upsell to me like that I'd contact GW's main customer service department, because gak like that is not acceptable.

 TheAuldGrump wrote:


And does the model cost them more or less to manufacture than it did when they charged twenty quid?

The one at 20 GBP was made of metal, the Venerable Dreadnaught is made of plastic.

So, they are charging more for a model that costs them less.

How much more does it cost them to have the extra weapons on the frame?

So... where does that extra cost come from, since they charge more for something that to all appearances costs them much less?

I was all over the Empire halberdiers and swordsmen plastics when they came out - they were wonderful value for money, and poseable. A seventeen dollar box could be used for so many games, and contained so much stuff.

Now they are charging twice as much for half the number of figures.... (And they are no longer as poseable - which likely does not bother everybody, but does annoy me.)

There is a problem there.

The Auld Grump

I agree with you on some of the stranger decisions that emanate from GW like the Dire Avengers and Empire Halberdiers, but here's what I think.

The medium in which the model is cast shouldn't have that big an influence in the final price of the mini. (Unless it's cast in gold ) I spoke to some of the dev team at the last GD I went to and the said it costs a hell of a lot more to create the mould for plastics than it does white metal alloy/resin and then you have to bear in mind economies of scale, they have to recoup their outlay, pay for further development and turn a profit and whilst they will sell box after box of rank and file/squads the same cannot be said for the larger pieces.

Do you think that it's right that a metal dreadnought, hard to convert with only limited options should cost more than a plastic dreadnought, easy to convert/pose and comes with all the options you want? Does the sculpt not dictate the price for you? Because I would rather have plastics like the newer Dreadnought and beautifully sculpted minis like the Deathwing Knights than the old static metal Deathwing. (Whilst cool in a retro kind of way, don't stand up to the sculpts of today)

Myself and a friend had this argument earlier this week, for me I prefer to have beautiful models regardless of the medium of the mini and £32 for mini like the Mortis Engine to me is worth it. Compare that to some of the £100 Warmahordes minis and well there's no comparison really. I know that you need many many more miniatures to be able to play GW games and I think this is where the main crux of the matter is. It's not that GWs minis are too expensive per se, it's just the scale of which you need them.

Well, I seem to have kicked over a hornets' nest ... some interesting views and comments, for which I thank you all.

May I just say that I'm not having a personal dig at anyone here or elsewhere; I honestly don't care if you think GW is the centre of your universe or whether you think it's trading techniques are akin to cannibalism, your views are your own and I respect them.
I just thought that the prices listed in GW's guide were excessively high and wondered if anyone else had thought the same (or not); I didn't meant to cause offense to any happy customers of GW.

As I said before, I don't play and I'm only an occasional modeller. I'm grateful for the Internet because the last time I was involved with this hobby (back in 1997) GW was the only resource in town and buying from other manufacturers was very much a shot in the dark. I'm a better and more confident modeller now and it's because of the start I got from GW years ago, but ... they were pricey then and I still think they're too expensive. Sorry.

Chrissy just a quick question and I'm not having a dig or trying to start an argument but do you think that the following minis are so far out of whack with what's acceptable pricing?

http://elementgames.co.uk/wargames-and-miniatures/hordes/mercenary-colossal-ghordson-earthbreaker-and-resin

and

http://www.games-workshop.com/gws/catalog/productDetail.jsp?prodId=prod1800005

Or

http://www.forgeworld.co.uk/Warhammer-40000/Space_Marines/Space_Marine_Aircraft/STORM_EAGLE.html

There doesn't seem to be a lot in it to me. I'm not trying to be pro GW or being closed minded, I'm just being curious

To be honest I think they're all fearsomely expensive.
I couldn't in all conscience justify spending that much money on a single model or in a single hobby purchase; in fact for £105 I'd expect it to do my housework for me. Even the Stompa would cost a week's benefit money.

I appreciate that they'd be one-off purchases for many gamers and I also appreciate that the costs involved in designing, producing and marketing these models are considerable, with a high price representing some cost recuperation, rarity on the game table or display cabinet, and perceived value. But the same high prices just make them out of my reach.

Perhaps I'm just tight-fisted. After all, I did wince at paying £18 for a box of Cadian Troops for my son's birthday.

You're aware two of your three examples are from Games Workshop?

You're also aware that while the Stompa and Colossal are roughly analogous in some ways, you appreciate a large, multi part resin model is an entirely different prospect in terms of development and production costs to a plastic kit?


Automatically Appended Next Post:
A better example



£98.99



£94.75



£144

Also worth mentioning that the Bloodthirster doesn't appear to qualify for free shipping, so if I'm correct, that means an extra 15% (?) on the RRP, the Mierce model has a free shipping option and the Archangel is sold by Wayland, so will be reasonable.

So a minimum of ~50% premium, if you could avoid the shipping for what I think is the worst model of the three.

I even been generous and not used the discount price on the Archangel, which is <£90.

 Flippa wrote:

 TheAuldGrump wrote:


And does the model cost them more or less to manufacture than it did when they charged twenty quid?

The one at 20 GBP was made of metal, the Venerable Dreadnaught is made of plastic.

So, they are charging more for a model that costs them less.

How much more does it cost them to have the extra weapons on the frame?

So... where does that extra cost come from, since they charge more for something that to all appearances costs them much less?

I was all over the Empire halberdiers and swordsmen plastics when they came out - they were wonderful value for money, and poseable. A seventeen dollar box could be used for so many games, and contained so much stuff.

Now they are charging twice as much for half the number of figures.... (And they are no longer as poseable - which likely does not bother everybody, but does annoy me.)

There is a problem there.

The Auld Grump

I agree with you on some of the stranger decisions that emanate from GW like the Dire Avengers and Empire Halberdiers, but here's what I think.

The medium in which the model is cast shouldn't have that big an influence in the final price of the mini. (Unless it's cast in gold ) I spoke to some of the dev team at the last GD I went to and the said it costs a hell of a lot more to create the mould for plastics than it does white metal alloy/resin and then you have to bear in mind economies of scale, they have to recoup their outlay, pay for further development and turn a profit and whilst they will sell box after box of rank and file/squads the same cannot be said for the larger pieces.

Do you think that it's right that a metal dreadnought, hard to convert with only limited options should cost more than a plastic dreadnought, easy to convert/pose and comes with all the options you want? Does the sculpt not dictate the price for you? Because I would rather have plastics like the newer Dreadnought and beautifully sculpted minis like the Deathwing Knights than the old static metal Deathwing. (Whilst cool in a retro kind of way, don't stand up to the sculpts of today)

Myself and a friend had this argument earlier this week, for me I prefer to have beautiful models regardless of the medium of the mini and £32 for mini like the Mortis Engine to me is worth it. Compare that to some of the £100 Warmahordes minis and well there's no comparison really. I know that you need many many more miniatures to be able to play GW games and I think this is where the main crux of the matter is. It's not that GWs minis are too expensive per se, it's just the scale of which you need them.

The medium that a model is manufactured from should play a large, possibly a controlling, part in the pricing of the model.

I, as an example, do not think that the Venerable Dreadnaught is worth as much as they charge - but then I also don't particularly like ornate nature of the model - I prefer a simplicity that I can customize myself. It is overly busy. So, I am negatively biased by way of aesthetics.

That GW now includes alternate weapons loadouts is admirable - but, really, that is what they should have done from the beginning.

There have also been GW models that increased in price during the conversion to plastic - ork vehicle models, heavy weapons, etc.

I look at what other companies are producing - Kromlech, Mantic, Victoria Lamb, Chapterhouse, the Perry twins, and GW comes up short.

Nice models, but their competitors produce models that are nearly as good, as good, or better and charge less.

These are not the finest toy soldiers in the world, they are above average, but there are better, and at a better price.

And now, I suspect, they are in a very bad positive feedback loop - higher prices > lower sales > raising prices to make up the loss > lower sales.... repeat once or twice a year.

They are going after the quick dime, and losing out on the slow dollar.

The Auld Grump

glidden wrote:
Overall, I've said it before and I'll say it again, wargaming is a cheap hobby. My other hobbies tend to run me a lot more money than what I invest in wargaming.

But you are comparing apples and oranges. I think the major difference is that most hobbies are priced competitively. If they are expensive its because they need to be, because things like materials, fuel, instruction, safety gear etc... make them so. Even if you got all those things at cost prices, it still winds up expensive because it is an expensive hobby. That is different to it being a cheap hobby with inflated prices.

If you want to argue that it is comparatively cheap then try comparing like for like. Historical wargaming companies like Victrix sell miniatures for something like 30p per model, and the quality is beautiful. GW is like 10,000% more expensive... Go figure.

It's also important to remember that most of the 'value' people claim to get out of GW, is not actually provided by GW. The hours of enjoyment, and the satisfaction you get from modeling and painting are not sold at Games Workshop. Your creativity belongs to you already. GW just sells plastic.

If I did want to defend GW pricing, then I would argue that the cost is somewhat irrelevant since miniatures don't really depreciate in value. You can buy them, open them, glue them, paint them, play with them, put them in a box for 5 years... And if at any time you regret all the money that you spent on them, and wish that you could have it all back... You can sell them and get it all back. If they are nicely painted or OOP you might even get a lot more back. I wish I could say the same for all the other crap I've blown money on, like computers, phones, clothes, DVDs, console games... 5 years down the line you can't even give that stuff away, but miniatures just keep going up.

 Smacks wrote:
If you want to argue that it is comparatively cheap then try comparing like for like. Historical wargaming companies like Victrix sell miniatures for something like 30p per model, and the quality is beautiful. GW is like 10,000% more expensive... Go figure.

It's amusing that you want a like for like comparison, then go and compare a single plastic model off a frame of 15 to, I assume, 3 Forgeworld Mantas to get that percentage difference.

Like for like, a Space Marine from the tactical squad box (a decent comparison, a 28mm plastic model from a frame of 10) is ₤2.5. A single Victrix infantry model off a ₤5.95 frame of 15 is roughly 40p. That's roughly 550% more expensive. It's a good deal more, but a far cry from your 10000%. It's a bit better if you compare, say, a Guardman, which comes to ₤1.8, or 450% more. Termagants are ₤1.5, so roughly 400%.

GW models are expensive, but if we're going to call for like for like comparisons, how about we actually do them?

I like how people complain that there's always threads criticizing GW prices.

It's almost like GW has a pricing problem.

Nah. Their prices are fine. Any problems are due to minimum wage!!!

 Harriticus wrote:
I like how people complain that there's always threads criticizing GW prices.

It's almost like GW has a pricing problem.

it seems like everything is a rip off nowadays not just GW.

Some of it i actually find to be reasonably priced.

25 bucks for 5 power armour guys from an online US discounter seems to be a fair enough price to me.
The wraithknight on the other hand is a massive rip. 100 bucks for an over sized hunk of junk is just too much.

 -Loki- wrote:

 Smacks wrote:
If you want to argue that it is comparatively cheap then try comparing like for like. Historical wargaming companies like Victrix sell miniatures for something like 30p per model, and the quality is beautiful. GW is like 10,000% more expensive... Go figure.

It's amusing that you want a like for like comparison, then go and compare a single plastic model off a frame of 15 to, I assume, 3 Forgeworld Mantas to get that percentage difference.

Like for like, a Space Marine from the tactical squad box (a decent comparison, a 28mm plastic model from a frame of 10) is ₤2.5. A single Victrix infantry model off a ₤5.95 frame of 15 is roughly 40p. That's roughly 550% more expensive. It's a good deal more, but a far cry from your 10000%. It's a bit better if you compare, say, a Guardman, which comes to ₤1.8, or 450% more. Termagants are ₤1.5, so roughly 400%.

GW models are expensive, but if we're going to call for like for like comparisons, how about we actually do them?

I imagine the 10000% comment was hyperbole rather than being a genuine price comparison.

kb305 wrote:

25 bucks for 5 power armour guys from an online US discounter seems to be a fair enough price to me.

The fact that you have to buy through an online discounter to consider it a fair price speaks volumes (and none of it good).

 azreal13 wrote:

I'll get nailed to a tree by my dangles for admitting this publicly on a Wargame forum, but I [whisper]dont really like a lot of the Perry's stuff.[/whisper]

But your point is sound, aesthetics aside, it is pretty difficult to argue that they aren't comparable quality for substantially less money.

Please present your testicles at the old oak by the crossroads. An angry mob, I mean a team of professionals will meet you there

Yeah, I love the Perrys stuff, they really have a talent for the miniature sculpting. I still prefer their ranges to the current GW stuff. Especially for its notable lack of skulls.

To the OP: GWs stuff is pricey. we all know it. I mustered out when squads of IG reached £16-£18 for 10 men. I mustered out of fantasy earlier, when Clanrats reached £20 for 20.... Bearing in mind I need at least 40 per unit, whilst Stormvermin have reached £30 for 13.... And ill need at least 30

 azreal13 wrote:
You're aware two of your three examples are from Games Workshop?

Also worth mentioning that the Bloodthirster doesn't appear to qualify for free shipping, so if I'm correct, that means an extra 15% (?) on the RRP, the Mierce model has a free shipping option and the Archangel is sold by Wayland, so will be reasonable.

So a minimum of ~50% premium, if you could avoid the shipping for what I think is the worst model of the three.

I even been generous and not used the discount price on the Archangel, which is <£90.

OK Azreal13 maybe I should take into consideration resin vs plastic although personally I don't see a difference on the material and prefer to look at the sculpt.

So maybe it would be worth comparing the

http://elementgames.co.uk/cult-steampunk-other-miniatures-games/hordes/legion-of-everblight/archangel

to the

http://www.forgeworld.co.uk/Warhammer/Warhammer_Monsters/WARPFIRE_DRAGON.html a very similar model but half the cost.

Either way we could sit and poke holes in discussions all day and as I have conceded some of GWs pricing is just bonkers but then again so are other companies, it's not a cheap hobby (although it's cheaper than my love for RC stuff)

And as for that Mierce Minis figure... wow it's stunning and a comparable if not a better model than the FW Bloodthirster which is also nice.


Automatically Appended Next Post:

 -Loki- wrote:

 Smacks wrote:
If you want to argue that it is comparatively cheap then try comparing like for like. Historical wargaming companies like Victrix sell miniatures for something like 30p per model, and the quality is beautiful. GW is like 10,000% more expensive... Go figure.

It's amusing that you want a like for like comparison, then go and compare a single plastic model off a frame of 15 to, I assume, 3 Forgeworld Mantas to get that percentage difference.

Like for like, a Space Marine from the tactical squad box (a decent comparison, a 28mm plastic model from a frame of 10) is ₤2.5. A single Victrix infantry model off a ₤5.95 frame of 15 is roughly 40p. That's roughly 550% more expensive. It's a good deal more, but a far cry from your 10000%. It's a bit better if you compare, say, a Guardman, which comes to ₤1.8, or 450% more. Termagants are ₤1.5, so roughly 400%.

GW models are expensive, but if we're going to call for like for like comparisons, how about we actually do them?

Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

carlos13th wrote:

 -Loki- wrote:

 Smacks wrote:
If you want to argue that it is comparatively cheap then try comparing like for like. Historical wargaming companies like Victrix sell miniatures for something like 30p per model, and the quality is beautiful. GW is like 10,000% more expensive... Go figure.

It's amusing that you want a like for like comparison, then go and compare a single plastic model off a frame of 15 to, I assume, 3 Forgeworld Mantas to get that percentage difference.

Like for like, a Space Marine from the tactical squad box (a decent comparison, a 28mm plastic model from a frame of 10) is ₤2.5. A single Victrix infantry model off a ₤5.95 frame of 15 is roughly 40p. That's roughly 550% more expensive. It's a good deal more, but a far cry from your 10000%. It's a bit better if you compare, say, a Guardman, which comes to ₤1.8, or 450% more. Termagants are ₤1.5, so roughly 400%.

GW models are expensive, but if we're going to call for like for like comparisons, how about we actually do them?

I imagine the 10000% comment was hyperbole rather than being a genuine price comparison.

I knew when I read Smacks' post that someone was gonna ignore the point and choose to nitpick on the number instead. It's standard practice.

Flippa wrote:Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

Ouch ouch ouch. I sense butthurt coming this way

 Flippa wrote:
Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

I'm no expert in either company's minatures, but isn't that hard plastic vs resin mix?

 Riquende wrote:

 Flippa wrote:
Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

I'm no expert in either company's minatures, but isn't that hard plastic vs resin mix?

Likewise I'm no expert, but according to the element games webby they're both plastic.

 Flippa wrote:

 Riquende wrote:

 Flippa wrote:
Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

I'm no expert in either company's minatures, but isn't that hard plastic vs resin mix?

Likewise I'm no expert, but according to the element games webby they're both plastic.

They are both marketed as plastic because they're both a version of plastic. GW uses it's standard plastic, and the Reductors are made from the resin/plastic mix (or restic) that Privateer has been using for a few years now. Since it's not 'pure plastic' as we are used to in the hobby, it has a few different properties than the 'GW plastic'.

I will say this though, in your example of 10 space marines vs 10 reductors is a fair comparison that makes GW seem reasonably priced. But there are other comparisons as well like the Warjacks vs Dreadnoughts where a warjack kit is $35 and a dreadnought is $46.75, but all of Privateer's infantry boxes are about $50USD a box, whereas the GW troops range from 35 for 5 models (dire avengers) to 40 bucks for 10, to 36.75 for 12 Fire Warriors + a few drones. The problem with GW is that there is no real consistancy across the board. And I mean If I wanted a unique unit of Terminators, I could buy Khador Man-o-War Shocktroopers for 5 bucks cheaper than the GW kit.

The price comparison between GW and PP really starts to skew when you look at the cost of an army of average points size (so 35 to 50 in PP's case and 1500 to 2000 in GW's case).

 Flippa wrote:
Chrissy just a quick question and I'm not having a dig or trying to start an argument but do you think that the following minis are so far out of whack with what's acceptable pricing?

http://elementgames.co.uk/wargames-and-miniatures/hordes/mercenary-colossal-ghordson-earthbreaker-and-resin

and

http://www.games-workshop.com/gws/catalog/productDetail.jsp?prodId=prod1800005

Or

http://www.forgeworld.co.uk/Warhammer-40000/Space_Marines/Space_Marine_Aircraft/STORM_EAGLE.html

There doesn't seem to be a lot in it to me. I'm not trying to be pro GW or being closed minded, I'm just being curious

One thing to consider is that the Earthbreaker will be 19pts out of a list with a total value of around 40-55pts. I'm fairly sure (but not certain) that the GW kits are a proportionally smaller part of an "evening's gaming" size army, for the same sort of cost.

 Flippa wrote:


Or 10 GW Space Marines for £21.50, which is £2.15 a single mini or 10 PP Convergence Reductors for £34.19, which is £3.42 per mini.

Or you could compare the Reducters - an elite unit you would have only one of in an army, against a similar space marine unit.

Like, I dont know, Vanguard Veterans. A unit of 10.

remind me how much that costs.

Cherry picking prices is utter nonsense. I got a starter box of privateer stuff this month and enough extras to make a 20 point army to learn with - including the rules, for £50.(Cryx, but it applies to all the factions)
My rulebook for 40K cost £45, and the rules for my army cost £20(Blood angels). Thats without buying a model.

GW is expensive, not in comparison to horse breeding , faberge egg collecting, learning to fly or any other nonsensical comparison, but compared to OTHER WARGAMES. Its actual competition.

It's not really cherry picking... Look at a similarly sized box for Warmachine (say Khador Winter Guard for the makings of the WGDS). It's a 10 model box for 50 bucks. The reductors may be an elite unit you can only have one of in your army, but ten 30mm based models from PP are generally 50USD for the box. 10 Space Marines are 40. It's not that big of a different, but you far more than just those 40 dollar space marines to make a 40k army.

I can't get over how crazy expensive WM/H is in the UK.

US MSRP: $139.99 = 87.61GBP

For painters and modellers, the discussion about how many of whatever minis you need in an army and how many points out of that there total they are is...meaningless.