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Oh my word, that looks like it came out of a random marketing bullgak generator.

What an absolute masterpiece in generic market statements there.

It all reads as AI generated soulless

Some poor intern had to write that, no doubt. So much corporate-speak. @_@

 lord_blackfang wrote:
Oh my word, that looks like it came out of a random marketing bullgak generator.

It came from a random marketing agency, they sort of exist in their own little world. They even linked them here: https://www.brandstocker.com/. I guess shareholders like to see stuff like this for some reason, because it's more convincing than just improving sales by reformulating something without a load of excess marketing bollocks? The mind boggles.

And I'm sure the Charles M. Schulz estate was happy to license their most well-known IP characters for a reasonable price.

Not to mention a GW models advertising a competitor's product. Good thing GW are known to avoid litigation at all costs!

They're all up for preorder on darksphere now with a release date of 30-11-22

Wayland have them for preorder with 20% off. I haven’t seen any launch sets though.

 Flinty wrote:
I’m was clicking about trying to see if there was any official news and came across this masterpiece of marketing asshattery

https://acrylicosvallejo.com/en/vallejo-paints-the-future-with-the-color-of-its-experience/

It’s just gloriously cringe making.

uh, what's wrong wif it?

You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

Sounds fine to me

 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

Oh, when I clicked the link I just got the video. I didn't see that there was actually an article with it. I thought you were critiquing the video.

 Flinty wrote:
I’m was clicking about trying to see if there was any official news and came across this masterpiece of marketing asshattery

https://acrylicosvallejo.com/en/vallejo-paints-the-future-with-the-color-of-its-experience/

It’s just gloriously cringe making.

It's Disney blended with Chinese state media mixed by the proverbial used car salesman.

 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

Any issues there appear to be more about a fairly rough translation from Spanish than anything else. That section seems like a fairly ordinary explanation of the brand elements once you set aside some of the awkward turns of phrase. A great deal of research, thought and testing usually goes into this kind of corporate brand work, and when it's presented to a client you detail and account for every little design decision. That's what you're seeing there in slightly broken English. Moreover, a news release/blog post/etc. like that isn't really meant for a customer audience so much as their distributors, retailers, other business partners, other entities within the industry, etc.

But then you folks do this stuff for living and knew all of that, right?

My work’s corporate Branding is described using exactly these types of phrases, especially about the colours. It’s not dodgy translation, for some reason marketing companies get away with writing such tosh in return for oodles of cash.

 gorgon wrote:
But then you folks do this stuff for living and knew all of that, right?

Indeed, only the soulless husks who do this kind of dreck for a living would think it's normal.

 Flinty wrote:
You mean you can read
“visually, the logo is now based on two colors, the traditional black (associated with quality and experience) and the greenish blue Lake Blue (appealing to know-how and innovation). If we focus on the logo, we can appreciate a customized typography, which has taken into account the imperfections and idiosyncrasies of a family company that have turned it into a worldwide benchmark.”

Without dying inside a little bit?

There's a Golgafrincham B Ark awaiting the writers of this sort of thing.

Better off being eaten by the space goat…

Sounds like what I had to do for every design project in college. Yes, it’s cringe-inducing.
But it’s also what corporations expect an artist to do - BS their way through each and every decision they made. It’s because these corporate types and investors have very little understanding of artistic decisions and know how.
So the designer is required to explain it all in cringe-speak to make palatable and have the investors feel like they made the correct choice.
It’s for this reason I never did any consulting or corporate design work.

I'm guessing that "we thought it looked nice, and we asked some people, and they thought it was pretty good too" doesn't sound robust enough

 Flinty wrote:
My work’s corporate Branding is described using exactly these types of phrases, especially about the colours. It’s not dodgy translation, for some reason marketing companies get away with writing such tosh in return for oodles of cash.

Nah, your quote there is much too awkward. I would expect my children to write better constructed sentences. I understand what they're trying to say and could easily repair them into something that sounds like it came from an English speaker. Right now they don't.

 lord_blackfang wrote:
Indeed, only the soulless husks who do this kind of dreck for a living would think it's normal.

Yeah, no one really cares what you think.

That really feels like it was intended for an internal audience -- especially because of the infringing IP stuff and the focus on branding. I've seen way too many things similar and I'm just a software engineer that does what I can to stay out of those types of meetings.

Tabletop Time have done a review...

Great review. Thanks for the link So, as shown also on the previous one, the only paint that kinda sucks is a black color.

I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.

Another Xpress Color review in German




And a review in Spanish

 ekwatts wrote:
I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.

LOL.

Sure, nerds are much too smart to fall for a fancy box, slick website, paid testimonials and a promise of a "paint application experience". (I made that last one up, but I'm *sure* something like that was in their marketing somewhere at some time.) I mean, really there's NOTHING about the geek community's behavior that could look predictable and Pavlovian from the outside.

Ahem.

Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.

Corporate Double talk aside. I'll be grabbing the new Xpress range to use for my various projects.

Has it been stated before or is there a chart matching these to GW contrast?

I'm not after 1:1 but have some contrasts I am running down. thinking of swapping out so some commonality or not will help my purchasing decisions.




Automatically Appended Next Post:

 gorgon wrote:


Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.

This is something that I am after.

 Mr. Burning wrote:
Has it been stated before or is there a chart matching these to GW contrast?

No. Vallejo has not made a chart matching these to Contrast or Speed Paints. Also, with the transparency of this type of paint the undercoat and way it is applied is going to play a big part in how it looks so finding exact equivalents may be problematic.

 ekwatts wrote:
I work in clinical research and medicines, and there's literally nothing about that blurb that I haven't seen from our own rebrandings in the past.

Normal? No, I guess not. In many markets, though, gaining a 0.5%-3% improvement in sales over other brands can make an enormous difference. If some marketing agency can give you that edge simply by changing some of your corporate colours, you go for it.

And advertising works. Of course, all of us galaxy brains don't actually think it works on us. No, no, no, no. Not smart guys like us. But it absolutely works on someone, somewhere. If somebody can explain how and why Artis Opus gets away with selling Rosemary and Co brushes for 4x the price, for example, without talking about branding and advertising, then you'll have cracked it.

Advertising paired with ignorance in this (and I'm sure, many other) case(s). I've heard of AO brushes many times through various means of marketing and advertising, KSers and other YTers but it wasn't until yesterday on twitter of all places where someone was asking "What are the best drybrushes?" and the R&C info came up in that thread...

I may stick to my cheap amazon make-up brushes...


Automatically Appended Next Post:

 gorgon wrote:

Edit: Back on topic, I'm interested to try the Xpress paints. A slower dry time that allows more blending addresses one of my issues with Contrast paints.

A drop of drying retarder makes a difference for not much impact on the paint itself. Not saying you shouldn't purchase the Vallejo (I will be!), but something that may help you using your existing Contrasts in the interim...