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 bullyboy wrote:
Why should there be such a big deal? It’s 35yrs, not exactly a magical number. Now, the 40th anniversary of 40K should yield something more special IMHO.

It's a big deal because GW made it a bit deal by posting ads for several weeks and a build up of marketing for the 35th anniversary of 40K.

That's why some of us are on about how the presentation and Saturday content was lacking. Not because the model reveal was bad, but because there was really nothing to make it stand out as a celebration of 35 years of 40K save for 15mins at the start casually chatting about past editions (which kind of did editions 2 and 3 and then blew through to 8th and 9th). GW chose to make this a big deal and then didn't really deliver. They could have not mentioned it at all and just said "week after Golden Demon get ready for a big reveals event!" and it would have had the same impact.



In the end it just felt like they didn't want do to anything. Recycling a few old painting tutorials, one battle report (which is something they do anyway) and 15mins of pre-stream chatter isn't really much of anything to mark such a major event.

They did release one awesome looking model for the Marines, but that's about it.

 bullyboy wrote:
Why should there be such a big deal? It’s 35yrs, not exactly a magical number. Now, the 40th anniversary of 40K should yield something more special IMHO.

True.
So... the 40th anniversary will probably fall mid way through the 11th edition of 40k
Maybe they could do what phone/OS manufacturers do and skip a few of the dull version/edition numbers and announce the release of 40K v40.
Bestest edition ever

Dudeface wrote:
Contrarily, if they spent an hour talking about the history of the game, interviews and showing off old models with a couple of previews thrown in, people would be in here complaining at the lack of new information.

People are already doing that because there was a lack of new information. They managed to get both sides wrong.

I wonder if the 'win everything previewed' competition will include the unknown model in the video at the end? Does that count as a preview?

 H.B.M.C. wrote:

Dudeface wrote:
Contrarily, if they spent an hour talking about the history of the game, interviews and showing off old models with a couple of previews thrown in, people would be in here complaining at the lack of new information.

People are already doing that because there was a lack of new information. They managed to get both sides wrong.

Yeah I sort of get it though in that aspect, they had angron spoiled who was likely the big shocker for this preview originally (35th anniversary sees the return of a daemon primarch type tag line). The guard stuff was leaked and had to do the images early, they didn't really have too much left in the tank that is exciting. I think I mentioned elsewhere in this thread too, beyond the dark mech stuff, it's all really short notice stuff or obvious. That's the only real tidbit to be excited about imo.

 Shakalooloo wrote:
I wonder if the 'win everything previewed' competition will include the unknown model in the video at the end? Does that count as a preview?

I don’t know, I’ll let you know when I win

Dudeface wrote:
Yeah I sort of get it though in that aspect, they had angron spoiled who was likely the big shocker for this preview originally (35th anniversary sees the return of a daemon primarch type tag line). The guard stuff was leaked and had to do the images early, they didn't really have too much left in the tank that is exciting. I think I mentioned elsewhere in this thread too, beyond the dark mech stuff, it's all really short notice stuff or obvious. That's the only real tidbit to be excited about imo.

But they had more to show. Tons more. We know they do.

The Zerkernaut, for example. They said, on stream, that the kit has other options but they can't show us those right now. My immediate thought was: Why? You're doing a preview event, and you're showing us this mini, yet are going to keep part of that kit your showing off, at a preview event, hidden from everyone because... ??? The only explanation I can come up with is that the 'Eavy Metal team haven't finished painting the studio example of the other options, but that rings false to me given how much else they've got painted well in advance of us ever seeing it.

It's like with the last preview. They showed off Slaves to Darkness, but only what's in the new army preview box. We know there's more than what they've shown, either through leaks or stuff they've given teases of, but only showed what was in the product. Same happened here (with the exception of the Commissar and HWTs, who I don't recall seeing in the contents). They didn't really preview the Guard, they previewed a singular boxed product.

They're also getting overly happy with these FOMO army boxes. Sisters? Ok, sure, a big deal as it was a plastic Sisters release. Templars? Well ok, it's the first real Chapter-specific Primaris stuff they've done. Votann? Of course, it's the return of the Squats (sorta...). Chaos Knights? Not sure why that was necessary. Slaves to Darkness as well? Now Guard?

Yeah it's like when my mum only bought me a two scoop icecream instead of three. It could have been three. It should have been three. So unfair.

JWBS wrote:
Yeah it's like when my mum only bought me a two scoop icecream instead of three. It could have been three. It should have been three. So unfair.

If you've got nothing nice to say...

JWBS wrote:
Yeah it's like when my mum only bought me a two scoop icecream instead of three. It could have been three. It should have been three. So unfair.

More like she told you she bought a three scoop, told you how amazing the flavours were, then handed you an empty cone.

 H.B.M.C. wrote:

Dudeface wrote:
Yeah I sort of get it though in that aspect, they had angron spoiled who was likely the big shocker for this preview originally (35th anniversary sees the return of a daemon primarch type tag line). The guard stuff was leaked and had to do the images early, they didn't really have too much left in the tank that is exciting. I think I mentioned elsewhere in this thread too, beyond the dark mech stuff, it's all really short notice stuff or obvious. That's the only real tidbit to be excited about imo.

But they had more to show. Tons more. We know they do.

The Zerkernaut, for example. They said, on stream, that the kit has other options but they can't show us those right now. My immediate thought was: Why? You're doing a preview event, and you're showing us this mini, yet are going to keep part of that kit your showing off, at a preview event, hidden from everyone because... ??? The only explanation I can come up with is that the 'Eavy Metal team haven't finished painting the studio example of the other options, but that rings false to me given how much else they've got painted well in advance of us ever seeing it.

It's like with the last preview. They showed off Slaves to Darkness, but only what's in the new army preview box. We know there's more than what they've shown, either through leaks or stuff they've given teases of, but only showed what was in the product. Same happened here (with the exception of the Commissar and HWTs, who I don't recall seeing in the contents). They didn't really preview the Guard, they previewed a singular boxed product.

They're also getting overly happy with these FOMO army boxes. Sisters? Ok, sure, a big deal as it was a plastic Sisters release. Templars? Well ok, it's the first real Chapter-specific Primaris stuff they've done. Votann? Of course, it's the return of the Squats (sorta...). Chaos Knights? Not sure why that was necessary. Slaves to Darkness as well? Now Guard?

The FOMO is pretty tame though. The only item in the Guard box exclusive to the box is the alternate-art cover. For those that really care about such things, you can get it second-hand for less than the normal Codex costs. Everything else will be available separately.

It's not like Kickstarter board games where half the game is made Kickstarter exclusive.

 Asmodai wrote:
The FOMO is pretty tame though. The only item in the Guard box exclusive to the box is the alternate-art cover. For those that really care about such things, you can get it second-hand for less than the normal Codex costs. Everything else will be available separately.

Oh you're not wrong. I just question the need for this sudden glut of army preview release boxes rather than just releasing the damned Codex/army, especially when the release isn't exactly all that special.

I didn't bother watching the stream. GW has a few articles and videos where they're clearly waxing nostalgic about the days of yore, but considering they're likely still playing catch-up from covid and now getting absolutely ROCKED by global economy issues, I'm not surprised at all that we didn't see more. From what I've been told, GW is very much in the mode of saving money and bracing for further economic woes (such as no more flying store managers out to meetings for the foreseeable future).

Was the information lacking? No, not at all. It's just that it was predictable and, more importantly, PREDICTED.

Someone asked me what they thought they'd show, and it was just all too easy:
-More Astra Militarum stuff (but not all of it)
-A World Eaters reveal
-Show the next Kill Team Box
-Start the next narrative book set that will take us to 10th

The only thing we got above that was a teaser for a new dark mech character. It's not that I'm all that savvy, either. I think most of us here, keeping track of rumors and leaks, would have predicted these exact same things. Nothing out of the ordinary.

That's the trouble of keeping an eye on these rumors so firmly. You lose the sense of surprise. A fan that had no clue about any of the rumors that have been circulating would have been blown away by all the guard stuff, and many fans of guard WERE quite impressed with the new stuff.

All that to say: GW's not 100% the problem here. All us jaded jerks are.

 H.B.M.C. wrote:

 Asmodai wrote:
The FOMO is pretty tame though. The only item in the Guard box exclusive to the box is the alternate-art cover. For those that really care about such things, you can get it second-hand for less than the normal Codex costs. Everything else will be available separately.

Oh you're not wrong. I just question the need for this sudden glut of army preview release boxes rather than just releasing the damned Codex/army, especially when the release isn't exactly all that special.

I'd guess its production timing (and sales). They can get part of the army manufactured and lower demand for those kits when the rest come out. It's been clear in the past that releasing everything in one go has never been a good plan for them, and global issues aren't making that better.

It also lets the adjust their production targets for the next set of models if something sells out super fast or doesn't sell out at all. Which is rare for preview boxes, but sometimes seems to happen (at least at the indie store level- I've seen some old ones still hanging on at the store an hour away).

 H.B.M.C. wrote:

Dudeface wrote:
Yeah I sort of get it though in that aspect, they had angron spoiled who was likely the big shocker for this preview originally (35th anniversary sees the return of a daemon primarch type tag line). The guard stuff was leaked and had to do the images early, they didn't really have too much left in the tank that is exciting. I think I mentioned elsewhere in this thread too, beyond the dark mech stuff, it's all really short notice stuff or obvious. That's the only real tidbit to be excited about imo.

But they had more to show. Tons more. We know they do.

The Zerkernaut, for example. They said, on stream, that the kit has other options but they can't show us those right now. My immediate thought was: Why? You're doing a preview event, and you're showing us this mini, yet are going to keep part of that kit your showing off, at a preview event, hidden from everyone because... ??? The only explanation I can come up with is that the 'Eavy Metal team haven't finished painting the studio example of the other options, but that rings false to me given how much else they've got painted well in advance of us ever seeing it.

Well if they show all now then next preview will consist of empty screen as they have shown all the models already...

Or did GW announce this is last preview GW does so no need to save models to be shown for future previews? Next year is still some time ahead so they have plenty of time to show more IG/WE models and to keep steady hype will likely want to have more stuff to show before books come out next year.


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 H.B.M.C. wrote:

 Asmodai wrote:
The FOMO is pretty tame though. The only item in the Guard box exclusive to the box is the alternate-art cover. For those that really care about such things, you can get it second-hand for less than the normal Codex costs. Everything else will be available separately.

Oh you're not wrong. I just question the need for this sudden glut of army preview release boxes rather than just releasing the damned Codex/army, especially when the release isn't exactly all that special.

Customer gets models at discount, win for customer. GW gets more money in one big bulk at once. Win for GW. Profit margin for bigger box is also bigger for GW.

In short: Profit.

drbored wrote:


The only thing we got above that was a teaser for a new dark mech character. It's not that I'm all that savvy, either. I think most of us here, keeping track of rumors and leaks, would have predicted these exact same things. Nothing out of the ordinary.

That's the trouble of keeping an eye on these rumors so firmly. You lose the sense of surprise. A fan that had no clue about any of the rumors that have been circulating would have been blown away by all the guard stuff, and many fans of guard WERE quite impressed with the new stuff.

All that to say: GW's not 100% the problem here. All us jaded jerks are.

I largely agree, I understand they want some guard stuff in the back pocket etc. On this one occasion I think it's because GW themselves via the community site have already revealed a lot of the guard models, they revealed one of the new kill teams, it's not a shock there's more kill team boxes in ships, they're running out of codex so campaign books are obvious without reading the Internet. There was little newness even without following rumour sites.

 H.B.M.C. wrote:

They're also getting overly happy with these FOMO army boxes. Sisters? Ok, sure, a big deal as it was a plastic Sisters release. Templars? Well ok, it's the first real Chapter-specific Primaris stuff they've done. Votann? Of course, it's the return of the Squats (sorta...). Chaos Knights? Not sure why that was necessary. Slaves to Darkness as well? Now Guard?

It's really just gone back to what they used to do, generally every army would get an army box that came out early and included the codex and some of the new models (and usually some old models as well) and generally an exclusive model of some kind. This trend disappeared for a few years (probably quite a few years TBH) and now it's back.

Yeah I've honestly no problem with the army boxes. When GW announces a big update to a faction or a new faction there's always a portion of the playerbase who get excited enough to save up who want the codex and several boxes of models at launch time.

When GW released Ossiarchs I sold a bunch of stuff I wasn't using so I could put down a few hundred on them to get going right at the start. For me the added bonus was my local GW doing an anniversary event so it also bagged me a few bits of art and a darn good backpack.

GW is just tapping into that with a formal boxed set of stuff. If you miss out all you miss out on really is the discount price and that's the same as christmas bundles or any short term sales bundle done by any store.

I also like these release boxes they did for Sisters/Beastsnaggas/Templars/Votann, etc.. quite a bit better then their old two-army-boxes (e.g. GSC vs. Custodes)

Sure they push it a bit with alternative art Codexes and a bit of FOMO, but at least it's (thus far) all new models and all one army that is presumably useful to a person starting/expanding that army (and no old garbage for people doing the latter). Miles better then getting a pile of stuff you a) already have and b) another army you might not even care about, because there is one model in there that's new.

Tavis75 wrote:
It's really just gone back to what they used to do, generally every army would get an army box that came out early and included the codex and some of the new models (and usually some old models as well) and generally an exclusive model of some kind. This trend disappeared for a few years (probably quite a few years TBH) and now it's back.

Those weren't the launch boxes though, IIRC. They were the same as the Christmas army boxes they still do, but they actually had exclusive miniatures.

 Scottywan82 wrote:

Tavis75 wrote:
It's really just gone back to what they used to do, generally every army would get an army box that came out early and included the codex and some of the new models (and usually some old models as well) and generally an exclusive model of some kind. This trend disappeared for a few years (probably quite a few years TBH) and now it's back.

Those weren't the launch boxes though, IIRC. They were the same as the Christmas army boxes they still do, but they actually had exclusive miniatures.

No, they used to do them for new releases. This was years ago (like when I started, in 2005, and for a few years after that) but they’re right. I remember one for Ogre Kingdoms with an exclusive Tyrant and Tau with an exclusive Ethereal off the top of my head. I think they were usually a month before the main release.


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Some mixed quality photo examples of the old army sets they used to do.



The Wizard, Ethereal, dwarf banner and Tyrant were exclusive to these sets. Very fond memories of this era of white dwarf which is why I remember them so well!

But those boxes weren't the only way to get the Codex for X months.

Tau one was. I think. Memory is hazy.

But what we can say for more or less certain? The current boxes make GW profit, and so they’re gonna continue.

Speaking of which, must check if my FLGS still has the Chaos Knight box. I’m sure I saw it the other day.

 H.B.M.C. wrote:
But those boxes weren't the only way to get the Codex for X months.

Not for X months, but for 1 month.

 H.B.M.C. wrote:
But those boxes weren't the only way to get the Codex for X months.

I think the only time that happened was when a global pandemic struck.

Otherwise in general the boxed set comes out and a week or two later most of the content, certainly the codex, is on individual sale.

 ImAGeek wrote:

 H.B.M.C. wrote:
But those boxes weren't the only way to get the Codex for X months.

Not for X months, but for 1 month.

I think the initial Sisters 8E release was split so the army box was before Xmas and the rest came after. That was probably the longest delay.

Otherwise it was:
Orks: 6 weeks
BT: 3 weeks
Chaos Knights: 3 weeks
Votann: current sitting at 4 weeks, I'm expecting them in next Sunday's article.

First big box I ever bought was the one with the limited sgt. Seemed like such a big spend at the time, and it was mainly just for that one model. I used to go for the limited edition stuff, thankfully grown out of it a long time ago and also managed to make a profit upon selling a good number of items, mostly books iirc but a good number of minis too. Anyone who's falling for this sales tactic, like former me, has only themselves to blame.

Disappointing they're not re-using the vintage alternative cover idea they used for the Black Templars. Why not give the limited edition Guard codex the Blanche art from the RT plastic kit, GW? C'mon!