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If this was all that they had in stock, even with the demand I feel like they absolutely did not make enough if it sold out so quick. 'Enough' to me should last at wast half an hour, yet they're gone already?

AFAIK, all we have now are rumors of a wave two (just like COVID!), yet what can we expect to see there?

I managed to get the 2 copies I wanted (assuming my LGS didn't get snubbed), but 14 minutes is far too quick IMHO for a stockpile of 'lots'

This was wrong!

It took 15 minutes in the UK!

Thread closed

I love how they now after the rush have added larger collections of the indomitus box paired with all the books and/or primaris units on the store page... That you can't buy since the indomitus box is sold out.

I must like crow, because I am sure eating a bunch right now.

The two week pre-order window had me convinced that they had enough stock through July 20. Not sure why GW advertised a two-week pre-order window if it was going to sell out in 15 minutes.

Will be interesting to see how GW spins this.

Got about two hours to go before pre-orders go live in the US. Plan to be at my FLGS when they open to place my pre-order as I really want to give them my business, but it sounds like they will be fine without my business on this go around, so will be ready to order from GW directly.

For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

They've already told stores there'll be a second wave coming in August, so obviously the "it's only one print run!" thing - which they were careful not to actually say themselves, but happy to have people misunderstand them as saying - was not true.

They underestimated the demand (whether deliberately or not), but it's always better to underestimate than overestimate. Per the modern PR handbook, as long as you have a lock on the market, a shortage of your product is actually not a problem, as it just drives people to greater frenzies of FOMO.

Actually no stores have been told a second wave is being produced that is false. So far we have no word on an actual production re run. And GW creating this FOMO is a massive problem it embitters people against each other and creates a landscape of haves and have nots. They need to pull their finger out and actually start producing stuff in the right quantities it's a disgraceful shambles.

I think having a 2 week pre-order window is more about giving them extra time to package and distribute all of the boxes, rather than giving people more time to pre-order. Even though this sold out incredibly quickly, I'm sure they've got a huge number of boxes to ship.

They do seem to have a hard time gauging demand for these products. It's certainly skewed towards underestimating how many they'll need (this box and the Sororitas box being prime examples, and good number of the other boxes have been in fairly short supply), but it does go the other way too with boxes like Blood of the Phoenix and Wrath and Rapture that were around for ages.

I'd expect from an accounting point of view, their ideal position would be if they had produced the exact number of boxes to meet demand, because then they get maximum profit and no wastage. Under-produce and you leave money on the table because people wanted the product and can't buy it, and make said people rather angry. Over-produce and you're left paying for and sitting on a load of stock that isn't shifting. It certainly seems that they prefer the former of those two options - though with a box like this that's such a good value proposition I'm sure it wouldn't have any trouble selling rather well after the initial release. Making it a limited box to begin with probably tells us that they didn't want it around for long though - probably because they don't want it to impact on sales of the regular kits once they're out. And I can only assume that the regular kits have a higher profit margin on them than boxes like this.

Still, ignoring the accountants, it seems to be a dubious move to keep having these FOMO-induced webstore crashing pre-order panics.

As to producing more, as others have said, it's not quite as simple as it may seem. Packaging, books, booklets (and for other boxed games, things like cardstock) need to be ordered from the printers, and they'll come with a not-insignificant lead time. It'll take time to get the order printed up in China, and I assume they're then shipped to the UK via container ship. Plus GW then has to rearrange their factory schedule, possibly delaying other upcoming releases, or neglecting restocking existing products where their stock levels are already suffering because of the COVID related factory shutdown. So I'd expect a second printing to have a lead time of at least a month or two - which would tie in with the reports from various retailers that they're expecting a second wave in late August. I also wouldn't be surprised if this does affect their release schedule for the next couple of months. The other thing that needs to be factored into a second print run is quantity. The printed components from China will have price breaks depending on the size of the order - the more they order, the cheaper it'll be per unit. So they probably need to be sure that there's enough demand for a substantial second print run before committing, because a smaller print run will come with higher per-unit costs and cut into their profit margins. Seeing how fast this was selling to trade accounts even before sales opened to the public probably convinced them that there was enough demand that they could do a big (and therefore low unit cost) second printing.

 H.B.M.C. wrote:

 Kanluwen wrote:
I'd say that the community hyping themselves into yet another frenzy of "THESE THINGS WON'T BE AVAILABLE ANYWHERE ELSE EVER!" and "OMFG THESE THINGS ARE BROKEN!" did the job better than GW ever could have.

And as usual, you blame the players in your desperate attempts to defend poor GW.

Do we actually KNOW why it sold out in 15 minutes? Is it really GW knowingly producing less boxes than predicted demand? Was it GW simply underestimating demand? Did corona had anything to do with it? (probably yes because they had to shut down exactly in the weeks you'd expect factories to be running at 200% to produce as many boxes as possible for a July release) Are there simply a large amount of boxes reserved for retail? All possible reasons.

 harlokin wrote:
GW is a 'Hanlon's razor' exemplar.

They are the case study for the phenomena.

 Mad Doc Grotsnik wrote:
For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

You know how you had that little "accident" earlier today where you wound up with two sets instead of one when checking out at the GW store?

I think that condition is infectious and spreading.... only I think its mutated as I've only got one in any one specific "cart" but somehow I've now wound up with two sets!

Pandabeer wrote:

 H.B.M.C. wrote:

 Kanluwen wrote:
I'd say that the community hyping themselves into yet another frenzy of "THESE THINGS WON'T BE AVAILABLE ANYWHERE ELSE EVER!" and "OMFG THESE THINGS ARE BROKEN!" did the job better than GW ever could have.

And as usual, you blame the players in your desperate attempts to defend poor GW.

Do we actually KNOW why it sold out in 15 minutes? Is it really GW knowingly producing less boxes than predicted demand? Was it GW simply underestimating demand? Did corona had anything to do with it? (probably yes because they had to shut down exactly in the weeks you'd expect factories to be running at 200% to produce as many boxes as possible for a July release) Are there simply a large amount of boxes reserved for retail? All possible reasons.

GW tested the water with the SoB box and should've known better, honestly.
If you've not reached your production goal you should postpone a launch or move away from the "one round of boxes, that's it" idiocy that is limited edition boxes. Two easy fixes to this mess.

The two boxes I bought are now split by 4 people - 3 marine players and one guy starting a new necron army. Not exactly 'hyped into a frenzy", is it?

I wonder if it would be restocked on monday...Honestly I don't think GW would benefit from massive reselling

 Mad Doc Grotsnik wrote:
For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

Thanks!

I ordered me a copy from them. One is enough. Just want the rulebook.

 Overread wrote:

 Mad Doc Grotsnik wrote:
For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

You know how you had that little "accident" earlier today where you wound up with two sets instead of one when checking out at the GW store?

I think that condition is infectious and spreading.... only I think its mutated as I've only got one in any one specific "cart" but somehow I've now wound up with two sets!

Hey, that was a genuine accident! Albeit one I couldn’t be bothered to sort before checking out!

It’s found a home with my mate Ninja Chris, who is also doing swapsies with me.

 Mad Doc Grotsnik wrote:

 Overread wrote:

 Mad Doc Grotsnik wrote:
For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

You know how you had that little "accident" earlier today where you wound up with two sets instead of one when checking out at the GW store?

I think that condition is infectious and spreading.... only I think its mutated as I've only got one in any one specific "cart" but somehow I've now wound up with two sets!

Hey, that was a genuine accident!

Suuuuuuuuuure

Also the Firestorm Cards page no longer works for Indomitus - I think you should helped them shift 130odd units of stock in half an hour or less

Looks like it sold out in North America in -4 minutes due to going up early.

EDIT:

Or at the very least, something is very weird with GW's website. The French version now appears, but sold out, and the English version doesn't even seem to have a store page at the moment.

French version: https://www.games-workshop.com/en-CA/Indomitus-FR-US-2020-Promo

 Asmodai wrote:
Looks like it sold out in North America in -4 minutes due to going up early.

I was on 15min early and watched the change over to preorder. The boxset never showed up. Or it sold out in 1sec.

Yeah, basically an unmitigated disaster.

 Overread wrote:

 Mad Doc Grotsnik wrote:

 Overread wrote:

 Mad Doc Grotsnik wrote:
For folks in the UK, Firestorm Cards (not to be confused with Firestorm Games) still have around 180 copies at the time of typing.

You know how you had that little "accident" earlier today where you wound up with two sets instead of one when checking out at the GW store?

I think that condition is infectious and spreading.... only I think its mutated as I've only got one in any one specific "cart" but somehow I've now wound up with two sets!

Hey, that was a genuine accident!

Suuuuuuuuuure

Also the Firestorm Cards page no longer works for Indomitus - I think you should helped them shift 130odd units of stock in half an hour or less

Mischief Managed!

Yeah.. I've been watching.

They never uploaded a page for us to buy here in the US.

Did we seriously just get boned by GW?

Edit:
Nevermind. They literally uploaded the page right after I made this post.


...I just pre-ordered mine, but the site went down twice during the checkout page.
Aww yeah..

It's up gogogogogogog

Good luck to those of you on t'other side of the pond.

A bunch of amateur incompetents this is is a multi million dollar company and theyve failed to have enough stock or have a working website how many people have failed to get this due to GWs website not working throughout the day. It's a complete shambles a disgrace.

"Nurse! I think it is time for Icegoat's medication! He's wandering the halls again, ranting at the clouds!"

And its sold out absolute disgraceful muck up

Icegoat wrote:
A bunch of amateur incompetents this is is a multi million dollar company and theyve failed to have enough stock or have a working website how many people have failed to get this due to GWs website not working throughout the day. It's a complete shambles a disgrace.

The site went down a few times for me but I just refreshed the page with the fury of 1000 suns.

Limit was 1? Ship to Store defaulted I didnt bother trying to change. Lucky I guess

lol it looks like its completely sold out already.
The page was literally available for like, 10 minutes before it sold out. That beat the 15 minute record for the UK.

Didn't feel like 10 minutes tbh. More like 3-4 and all that time was spent loading the next page.