GW price rise.

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**Mad Doc Grotsnik**

How do!

Death. Taxes. GW price increases.

https://www.warhammer-community.com/2023/02/09/pricing-update/

We’re sure it hasn’t escaped your notice that a lot of things are more expensive than they used to be: food, materials, transport – essentials and luxuries alike. Stuff costs more to make and more to move, and Warhammer is not immune to these changes.

This means that from the 6th March we’ll be increasing some prices.

The average change for plastic kits is about 6%. As an example of what you can expect, a Battle Sisters Squad goes up £1.50 from £36 to £37.50.*

We understand that no one likes a price rise. We’ve done our best to keep prices down on some of your hobby essentials, and we’re giving you a heads-up now so that you have plenty of time to take advantage of current prices.

What is changing:
Plastic miniatures
Forge World and Citadel resin miniatures
Standard and Artificer Citadel brushes
Spray paints

What is not changing:
Starter sets
Paint sets
Paint pots
Citadel Tools
Codexes, rulebooks and battletomes
Synthetic STC brushes

**Geifer**

Like clockwork.

Good thing for me is that paints don't go up.

**Shadow Walker**

How not surprising.

**SKR.HH**

Interessting to see whether rather new boxes (which are already more expensive) will also go up in price...

**JimmyWolf87**

Unfortunate but it is what it is. It's inevitable anyway but the current UK economy just made a hike even more of a certainty.

Looking forward to the regular glut of You-tubers pointing to this news as the death of the company and 'printer goes brrrr' commentary.

**The Phazer**

JimmyWolf87 wrote:
Unfortunate but it is what it is. It's inevitable anyway but the current UK economy just made a hike even more of a certainty.

Looking forward to the regular glut of You-tubers pointing to this news as the death of the company and 'printer goes brrrr' commentary.

Indeed. Real terms inflation in the UK is at 9.2%, so a 6.5% increase is actually pretty low.

I'm actually quite surprised a few things aren't going up (though I wonder if on paint it's because the whispers about rebottling the entire range are true).

Does "starter sets" include Combat Patrols? Some of them will look extremely good as a result if so.

**Olthannon**

Nearly 40 quid for 10 models. Worra laff eh.

**GreenScorpion**

I think at this moment it would only be news if they didn't rise the prices.
Things like the Astra Militarum kits have been rising like 5-10% each year since at least 2019.
It is a luxury hobby indeed.

**Tyranid Horde**

Water is wet. When was the last increase out of curiosity?

**Undead_Love-Machine**

That's two price rises in a short space of time, if you count the indirect online discounters price rise (which I certainly do).

Oh well, my mountain of shame now has more value.

Also, price of the brick going up!

**Mad Doc Grotsnik**

Undead_Love-Machine wrote:
That's two price rises in a short space of time, if you count the indirect online discounters price rise (which I certainly do).

Depends. If it’s only GW Direct, and not Wholesale getting the further 6%? It’s partially restored the discount percentage.

I’ve not explained this well at all.

**Aecus Decimus**

Geifer wrote:
Like clockwork.

Yep. Prices go up over time, that's what inflation is.

**The Phazer**

Mad Doc Grotsnik wrote:
Undead_Love-Machine wrote:
That's two price rises in a short space of time, if you count the indirect online discounters price rise (which I certainly do).

Depends. If it’s only GW Direct, and not Wholesale getting the further 6%? It’s partially restored the discount percentage.

I’ve not explained this well at all.

Indeed, if wholesale prices are staying the same this is essentially just the same price rise being applied to GW itself.

**Mad Doc Grotsnik**

That’s what I was getting at. I am not words good today. All used at work.

**Undead_Love-Machine**

Mad Doc Grotsnik wrote:
Undead_Love-Machine wrote:
That's two price rises in a short space of time, if you count the indirect online discounters price rise (which I certainly do).

Depends. If it’s only GW Direct, and not Wholesale getting the further 6%? It’s partially restored the discount percentage.

I’ve not explained this well at all.

To anybody who shops at Element, Wayland etc it's going to be two price rises, obviously not including starter sets/paints.

I can't imagine them restoring the original discount to online retailers, if that's what you meant?

Or have I misunderstood?

EDIT: I think that wholesale prices will be affected by the rise. I can't see why GW wouldn't include it?

**Greenfield**

Mad Doc Grotsnik wrote:
That’s what I was getting at. I am not words good today. All used at work.

That won't happen – trade (or 'wholesale') prices are a percentage of listed retail price. That percentage won't rise but the price paid will as the retail price increases. They'd have to actively increase the trade discount to leave trade prices where they are.

**Mad Doc Grotsnik**

Or they restore it to the level it was, having recently reduced it.

**Undead_Love-Machine**

Mad Doc Grotsnik wrote:
Or they restore it to the level it was, having recently reduced it.

Why do you think that they would do that?

Has there been any indication that the previously applied reduced discount to online retailers has affected wholesale sales?

I'd be very surprised if there has.

EDIT: edited for clarity

**Not Online!!!**

I member last year that Wargames atlantic did grant us some insights into the higher production costs for raw material.. something along 6 cents/ box i believe, which they told they'd just absorb.

Meanwhile GW slpas down a whole 1.5£ on top of their already orbitant prices. Ontop of the last round of increases.

Granted GW produces in the UK but frankly other countries with higher standing currency shouldn't increase for inflation alas, gw gonna gw and nickle and dime everyone they can.

**aracersss**

Is this the second year they pull this bs consequently? ... idk how long will this *profit last until too much is too much. I mean ffs core kits are crossing 50$ marks like normal these days

**frankelee**

Cue Mr. Burns laughing.

Yup, inflation has been like 300% over the last ten years looking at GW prices, it's rough.

The economics of charging more to fewer consumers just works. Of course it's always awkward to constantly hear how the country has too much individual debt, people are spending way more than they can afford, but when it comes to luxury gaming expenses every fanboi says, "That's not me! These prices are fine!"

**Not Online!!!**

aracersss wrote:
Is this the second year they pull this bs consequently? ... idk how long will this *profit last until too much is too much. I mean ffs core kits are crossing 50$ marks like normal these days

Yup, twice now.

**Aecus Decimus**

aracersss wrote:
Is this the second year they pull this bs consequently? ... idk how long will this *profit last until too much is too much. I mean ffs core kits are crossing 50$ marks like normal these days

You do understand what inflation is, right? The numerical value of a price always goes up over time even if its value relative to other prices remains constant.

Automatically Appended Next Post:

Not Online!!! wrote:
I member last year that Wargames atlantic did grant us some insights into the higher production costs for raw material.. something along 6 cents/ box i believe, which they told they'd just absorb.

It's almost like raw materials are only a small percentage of the cost of the finished product.

**Mad Doc Grotsnik**

Not Online!!! wrote:
I member last year that Wargames atlantic did grant us some insights into the higher production costs for raw material.. something along 6 cents/ box i believe, which they told they'd just absorb.

Meanwhile GW slpas down a whole 1.5£ on top of their already orbitant prices. Ontop of the last round of increases.

Granted GW produces in the UK but frankly other countries with higher standing currency shouldn't increase for inflation alas, gw gonna gw and nickle and dime everyone they can.

Wargames Atlantic don’t have stores to maintain. Do they have their own factory? What sort of scale are they? Which country are they based in?

Because it’s more than just raw materials. The U.K. is taking a battering from power costs. Households have a pricing cap (which isn’t a cap) and some temporary government relief. Businesses do not. Small businesses which used to be profitable are closing down, because they can no longer afford or absorb their power costs - to a degree they can’t really pass on to the consumer, as it would push their prices higher than many can afford.

It sucks. But please don’t present false equivalencies.

**Not Online!!!**

Aecus Decimus wrote:
aracersss wrote:
Is this the second year they pull this bs consequently? ... idk how long will this *profit last until too much is too much. I mean ffs core kits are crossing 50$ marks like normal these days

You do understand what inflation is, right? The numerical value of a price always goes up over time even if its value relative to other prices remains constant.

Automatically Appended Next Post:

Not Online!!! wrote:
I member last year that Wargames atlantic did grant us some insights into the higher production costs for raw material.. something along 6 cents/ box i believe, which they told they'd just absorb.

It's almost like raw materials are only a small percentage of the cost of the finished product.

Considering last years' excuse for GW was higher raw material cost in the UK it's almost as if GW is gonna nickle and dime for no reason other than people letting them get away with it.

**Aecus Decimus**

frankelee wrote:
The economics of charging more to fewer consumers just works. Of course it's always awkward to constantly hear how the country has too much individual debt, people are spending way more than they can afford, but when it comes to luxury gaming expenses every fanboi says, "That's not me! These prices are fine!"

People say it because it's true. Even at $50/box for basic troops 40k is still dirt cheap relative to other adult hobbies. That $50 box will get you hours of building and painting time, then years of gaming. If you only buy new models once you finish painting the stuff you already have and only buy things you actually need the monthly cost for GW games is very small. It's only prohibitively expensive for the people who have 4-5 figure piles of shame and keep impulse buying every single new release just in case they want to have it.

**Pacific**

I think this price rise is probably understandable as it's happening across the industry. I've seen similar recently from Warlord, various FLGS reducing their free shipping and the like. Every business in the UK is feeling the squeeze.

Contrast this with the late 00s and early 10s when there were actually perennial price rises, but with a relatively calm economy at the time (no pandemic turmoil, no Brexit). I don't like it, and lots of people being pushed into poverty at the moment will be able to afford even less, but it's a sign of the times unfortunately.

**Not Online!!!**

Mad Doc Grotsnik wrote:
Not Online!!! wrote:
I member last year that Wargames atlantic did grant us some insights into the higher production costs for raw material.. something along 6 cents/ box i believe, which they told they'd just absorb.

Meanwhile GW slpas down a whole 1.5£ on top of their already orbitant prices. Ontop of the last round of increases.

Granted GW produces in the UK but frankly other countries with higher standing currency shouldn't increase for inflation alas, gw gonna gw and nickle and dime everyone they can.

Wargames Atlantic don’t have stores to maintain. Do they have their own factory? What sort of scale are they? Which country are they based in?

Because it’s more than just raw materials. The U.K. is taking a battering from power costs. Households have a pricing cap (which isn’t a cap) and some temporary government relief. Businesses do not. Small businesses which used to be profitable are closing down, because they can no longer afford or absorb their power costs - to a degree they can’t really pass on to the consumer, as it would push their prices higher than many can afford.

It sucks. But please don’t present false equivalencies.

they produce in the USA, moved their production at the time over and dealt with the same nonsense. hence why at the time GW's increase especially on old kits like the berzerkers was laughable.
And again they (GW) sell a lot of stuff outside of the UK, not every currency tanked over night because of some badly thought out and implemented decisions mad doc.

**BobtheInquisitor**

I wonder what expenses they expect their customers to cut from their lives in order to continue feeding the habit.

**Dudeface**

Unlike a lot of firms pushing up costs, they're actually showing a drop in profit now aren't they?