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Since complaining about GW prices are all the rage, I became curious from an economic perspective. What should the price be? So here's how it goes. I'm going to list some common products, and you reply with the most you would pay for them. Don't look up current prices, don't base it off current prices, don't price what you would like to pay, don't price reasonably. Price the absolute most you would pay as if you were going to buy them. Try to be impartial. The idea is to see how close GW is to a price ceiling based off of what you value their product at. You don't have to fill them all out if you don't want to, but fill out as many as possible. You can add any notes you want to at the end or after the price.

Black Reach:
Island of Blood:
Mines of Moria:

WHFB Rulebook:

WH40K Rulebook:

LotR Skirmish Rulebook:
LotR War of the Ring Rulebook:

Battleforce/Battalion (any):

Warhammer Fantasy
Beastmen Gor Herd:
Bretonia Knights Errant/ Realm:
Daemons Bloodletters:
Dark Elf Warriors:
Dwarf Warriors:
High Elf Spearmen:
Lizardmen Saurus Warriors:
Ogre Bulls:
Orc Boyz:
Skaven Clan Rats:
Empire Handgunners:
Tomb Kings Skeletal Archers:
Vampire Counts Zombies:
Chaos Warriors:
Wood Elves Glade Guard:

40K
Space Marine Tactical Squad (any):
Dark Eldar Kabalite Warriors:
Eldar Dire Avengers:
Imperial Guard Guardsmen:
Necron Warriors:
Ork Boyz:
Tau Firewarriors:
Tyranid Warriors:
Witch Hunters Battle Sisters:

Went with first thoughts.

Black Reach: 80
Island of Blood: 80
Mines of Moria:

WHFB Rulebook: 39.99

WH40K Rulebook: 39.99

LotR Skirmish Rulebook:
LotR War of the Ring Rulebook:

Battleforce/Battalion (any): 80

Warhammer Fantasy
Beastmen Gor Herd:
Bretonia Knights Errant/ Realm:
Daemons Bloodletters:
Dark Elf Warriors:
Dwarf Warriors:
High Elf Spearmen:
Lizardmen Saurus Warriors:
Ogre Bulls:
Orc Boyz:
Skaven Clan Rats:
Empire Handgunners:
Tomb Kings Skeletal Archers:
Vampire Counts Zombies:
Chaos Warriors:
Wood Elves Glade Guard:

40K
Space Marine Tactical Squad (any): 30
Dark Eldar Kabalite Warriors: 20
Eldar Dire Avengers: 30
Imperial Guard Guardsmen: 20
Necron Warriors: 30
Ork Boyz: 20
Tau Firewarriors: 30
Tyranid Warriors: 25
Witch Hunters Battle Sisters: 35

I'll just leave this here...

What I think we should be paying in Australia (US dollars)
Black Reach: $80
Island of Blood: $80
Mines of Moria: $60

What we do pay in Australia (US dollars)
Black Reach: $150
Island of Blood: $165
Mines of Moria: $115

What I pay by buying online from the UK, including postage (US dollars)
Black Reach: $82
Island of Blood: $76
Mines of Moria: $55

Black Reach: £45
Island of Blood: £45
Mines of Moria: £45

WHFB Rulebook: £25

WH40K Rulebook: £30

LotR Skirmish Rulebook: ?
LotR War of the Ring Rulebook: ?

Battleforce/Battalion (any): £40-ish depending on contence

40K
Space Marine Tactical Squad (any): For all normal infantry I'd say £1.50 per model is about right, so £15 for a 10 man squad
Dark Eldar Kabalite Warriors: *see above*
Eldar Dire Avengers: *see above*
Imperial Guard Guardsmen: *see above*
Necron Warriors: *see above*
Ork Boyz: *see above*
Tau Firewarriors: *see above*
Tyranid Warriors: for bigger models like this I'd say maybe £4-5 per model
Witch Hunters Battle Sisters: If they are metal I'd say maybe £2-2.50 each (no idea how many you get per pack)

@OP- I'd incude a wider selection of units (not a just basic troops), I'm sure many people wouldn't expect to pay any more/less for the same number of figures. Maybe include 1 horde troop, 1 elite troop, 2 different transports, a tank or two, some MC's, bikes ect so you can compare a wider selection of things.

Because I believe in being my own guinea pig.

Black Reach: $75 significantly lower quality miniatures than the standard line. I would only be willing to pay the $75 the first purchase, but not after.
Island of Blood: $80 good quality models
Mines of Moria: $50 Low quality miniatures

WHFB Rulebook: $80 it's big and pretty and hard bound

WH40K Rulebook: $60

LotR Skirmish Rulebook: $40
LotR War of the Ring Rulebook: $45

Battleforce/Battalion (any): $110 They have lost of stuff, but not always in the combination I need or want

Warhammer Fantasy
Beastmen Gor Herd: $35
Bretonia Knights Errant/ Realm: $30 They're just old
Daemons Bloodletters: $35
Dark Elf Warriors: $40
Dwarf Warriors: $30 old, don't go together well
High Elf Spearmen: $35
Lizardmen Saurus Warriors: $40
Ogre Bulls: $45
Orc Boyz: $20 aren't brutal enough
Skaven Clan Rats: $45
Empire Handgunners: $25
Tomb Kings Skeletal Archers: $30 old, old, old
Vampire Counts Zombies: $45
Chaos Warriors: $25 too samey
Wood Elves Glade Guard: $40

40K
Space Marine Tactical Squad (any): $35 They simply need to be brought in line with everything else scale wise and fix up some mold issues.
Dark Eldar Kabalite Warriors: $35
Eldar Dire Avengers: $30 same pose, rinse repeat.
Imperial Guard Guardsmen: $30 too out of proportion with everything else
Necron Warriors: $30 same same same
Ork Boyz: $35
Tau Firewarriors: $40
Tyranid Warriors: $30 it's still $10 a model, eeeeeehhhh....
Witch Hunters Battle Sisters: $25 metal, I can expect to pay more


Automatically Appended Next Post:
Gorechild, if I expanded out like that, it would be impossible to notice patterns. Giving a varied selection of different armies represents the whole, with core/troop being a measure of the basic components of an army because armies branch out in many different ways.

Also, please note, it's not what you want to pay, it's the most you will pay.

This is Australian, just so you know.
Black Reach: $150
Island of Blood: $175
Mines of Moria:

WHFB Rulebook:$50

WH40K Rulebook:$50

LotR Skirmish Rulebook:
LotR War of the Ring Rulebook:

Battleforce/Battalion (any): $160, although this is for some of the better battleforces. I'd pay 160 for the SM one, but I would never pay that much for the nid Battleforce. I can't believe they're asking $165 for it!?

Warhammer Fantasy
Beastmen Gor Herd:
Bretonia Knights Errant/ Realm:
Daemons Bloodletters:
Dark Elf Warriors:
Dwarf Warriors:
High Elf Spearmen:
Lizardmen Saurus Warriors:
Ogre Bulls:
Orc Boyz:
Skaven Clan Rats:
Empire Handgunners:
Tomb Kings Skeletal Archers:
Vampire Counts Zombies:
Chaos Warriors:
Wood Elves Glade Guard:

40K
Space Marine Tactical Squad (any): $80 but it'd have to be detailed pretty damn well.
Dark Eldar Kabalite Warriors: $70
Eldar Dire Avengers: $70
Imperial Guard Guardsmen: $65
Necron Warriors: $75
Ork Boyz: $60
Tau Firewarriors: $65
Tyranid Warriors: $65, providing I had the skills to magnetize them, otherwise 3 warriors is not enough for this kind of money
Witch Hunters Battle Sisters: $75

Black Reach: £30
Island of Blood: £30
Mines of Moria: Not sure what is in it, but if it is comparable to the sets above then £30 seems fair.

WHFB Rulebook: £15-£20 (for the full sized version, £10 for small one).

WH40K Rulebook: £15-20 (for the full sized version, £10 for small one).

Battleforce/Battalion (any): £40-50, depending on content.

Warhammer Fantasy
I don't play WHFB, so I have no idea how much things should be worth.

40K
Space Marine Tactical Squad (any): £15 for 10 + options for commander + special weapons
Dreadnought: £15 + weapon options
Dark Eldar Kabalite Warriors: £15 for 10 + options for commander + special weapons
Eldar Dire Avengers: £15 for 10 + options for commander + special weapons
Imperial Guard Guardsmen: £15 for 10 + options for special weapons + commander
IG heavy weapon team: £5 for 1 gun team plus options for each HW.
Russ tank kit: £20-25 for the current kits.
Sentinel: £10 + weapon options
Necron Warriors: £15 for 10
Ork Boyz: £15 for 15
Tau Firewarriors: £15 for 10 + options for commander + special weapons
Tyranid Warriors: £15 for 3
Witch Hunters Battle Sisters: £15 for 10 + options for commander + special weapons

So, basically a universal price for all troop kits: £15 for a standard 10 man squad (£15 for 15 men in the case of Orks), and a standard price of £20-25 for general vehicles (Russ, Trukk, Chimera, etc), with larger kits (such as LR's, Battlewagons etc) being £25-35, and smaller kits (such as dreadnoughts and sentinels) being £10-15.

All kits should include all the basic heavy/special weapon options. "Upgrade packs" with things such as shotguns for IG vet squads should be about £5 for a set of 10 shotguns and a few extra bits of kit to "pimp" them up to vet status in terms of their look. Other upgrade packs should be priced the same for similar content.

Silver, the parameters of the experiment aren't what you want, it's what they have and the most you will pay for it.

Surtur wrote:Silver, the parameters of the experiment aren't what you want, it's what they have and the most you will pay for it.

And I've done so, and also gone on to suggest some things I would like to see. Most of the kits that I listed prices for already contain 10 men and special weapons options and/or comparable content to what I have listed.

Surtur wrote:Gorechild, if I expanded out like that, it would be impossible to notice patterns. Giving a varied selection of different armies represents the whole, with core/troop being a measure of the basic components of an army because armies branch out in many different ways.

Fair enough, maybe 3 different options for each race? Then people could just respond to what they know. eg Eldar - Dire Avengers £15, Wave Serpent £20, Howling Banshees £12

Not that I'm trying to completely overturn your idea

Fair enough, but that also makes a really big list.

You also have no vehicles on the list and as mech is such a big part of the game these days I would have thought it would be important to see how much people thought it was worth.

One of the reasons I included a number of different sized vehicle kits on my list.

Give me the US price and i would be happy
what's with conversion from USD to AUD is near 1:1 now

Wolf Guard US from GW store $50 USD
Wolf Guard AUS from GW store $ 74 AUD


WTF is the 24 dollar extra?

Retrias wrote:WTF is the 24 dollar extra?

Punishment for having nice weather.

Surtur wrote:Because I believe in being my own guinea pig.

Black Reach: $75 significantly lower quality miniatures than the standard line. I would only be willing to pay the $75 the first purchase, but not after.
Island of Blood: $80 good quality models
Mines of Moria: $50 Low quality miniatures

Why are you inserting these hypothetical, non existent model sets into what - up until this - appeared to be a controlled experiment into crowdsourcing pricing data? Isn't this a whole other post, really?

Speaking for myself, I wouldn't pay a dime for the current boxes with "lower quality" models - for what, so I can replace them all with models that don't look bad later? That's just like taking money and flushing it (or contenting myself to play with Yugo models at Ferrari prices).

Max price

WH40K rulebook: $40 (Only if hardbound)
WHFB rulebook: "see above"

As for the individual kits I wouldn't know how to price them. That being said I'm not interested in building an army that costs more than $300 to get to 2,000 pts. At that price point I'm pretty much stuck playing SM's, and they're only doable due to AOBR sets and webstore discounts.

Looking at AOBR Sutur I would guess you are looking for a 25% reduction in price? (sorry not up to date on GW prices).

A similar reduction in Cash in for GW would see them lose huge amounts of money in that year despite increased sales and eventual insolvency I would guess.

GW doesn't really make that much money for a company of its size (especially when you remove licensed IP money).

notprop wrote:GW doesn't really make that much money for a company of its size (especially when you remove licensed IP money).

If you look at their financial report, they are selling less and less product each year and somehow believe that raising prices will compensate for this. Lowering prices gets more units sold - I would imagine that MG and other discount online retailers provide large quantities of GW's sales. If GW themselves were to sell kits "at a discount" similar to those being issued by online retailers, they may well see a massive increase in sales in their B&M stores/on their website, meaning more direct income for them (rather than the 60% or whatever it is they charge for kits to other retailers).

Combine this with actually marketing their product somewhere in the universe and they might actually see an upturn for the first time in some little while.

Prices in US dollars
Black Reach: 75
Island of Blood: 75
Mines of Moria: 50

WHFB Rulebook: 40 (price reflects the quality of the 8th edition ruleset)

WH40K Rulebook: 50

LotR Skirmish Rulebook: 35
LotR War of the Ring Rulebook: 50 (bonus for being an all inclusive rule book)

Battleforce/Battalion (any): should be 25% less than the boxes if bought separately

Warhammer Fantasy (should be able to build a 2000 point army for under 300)
Beastmen Gor Herd: 12.5
Bretonia Knights Errant/ Realm: 30
Daemons Bloodletters: 18.75
Dark Elf Warriors: 15
Dwarf Warriors: 12.5
High Elf Spearmen: 15
Lizardmen Saurus Warriors: 17.5
Ogre Bulls: 35
Orc Boyz: 10
Skaven Clan Rats:
Empire Handgunners: 10
Tomb Kings Skeletal Archers: 15
Vampire Counts Zombies: 15
Chaos Warriors: 20
Wood Elves Glade Guard: 18.75

40K
Space Marine Tactical Squad (any): 25
Dark Eldar Kabalite Warriors: 15
Eldar Dire Avengers: 18.75
Imperial Guard Guardsmen: 10
Necron Warriors: 27.5
Ork Boyz: 12.5
Tau Firewarriors: 15
Tyranid Warriors: 10
Witch Hunters Battle Sisters: 10

@econtutor
You can still build plenty of 2000 point 40k armies for $300. However you are basically limited to using the contents of battalions and AOBR.

Soley off the top of my head and what I think would be fairly reasonable based on whats in the box/how "needed" each unit is.

WHFB Rulebook: €20

WH40K Rulebook: €20

40K
Space Marine Tactical Squad (any): €22-25
Dark Eldar Kabalite Warriors: €18
Eldar Dire Avengers: €18
Imperial Guard Guardsmen: €18
Necron Warriors: €18
Ork Boyz: €18
Tau Firewarriors: ?
Tyranid Warriors: €18-20
Witch Hunters Battle Sisters: €16

SilverMK2 wrote:

notprop wrote:GW doesn't really make that much money for a company of its size (especially when you remove licensed IP money).

If you look at their financial report, they are selling less and less product each year and somehow believe that raising prices will compensate for this. Lowering prices gets more units sold - I would imagine that MG and other discount online retailers provide large quantities of GW's sales. If GW themselves were to sell kits "at a discount" similar to those being issued by online retailers, they may well see a massive increase in sales in their B&M stores/on their website, meaning more direct income for them (rather than the 60% or whatever it is they charge for kits to other retailers).

Combine this with actually marketing their product somewhere in the universe and they might actually see an upturn for the first time in some little while.

The selling of less individual products would also be indicative of GWs move towards all option box sets and away from metal blisters but I take you meaning.

What GW should actually do is offer a trial "BOGOF" or "342" thus maintaining RRP and having a comparable/better rate on bigger orders against discounters.

Marketing would be wasted money IMHO, who that is interested in wargaming doesn't know what they are about and what their new releases are?

EDIT - Sorry for going OT Sutur

Black Reach: 60
Island of Blood: 60
Mines of Moria: 60

WHFB Rulebook: 50

WH40K Rulebook: 40

LotR Skirmish Rulebook: 30
LotR War of the Ring Rulebook: 40

Battleforce/Battalion (any): 70

I really don't know that much about WHFB

40K
Space Marine Tactical Squad (any): 20
Dark Eldar Kabalite Warriors: 20
Eldar Dire Avengers: 20
Imperial Guard Guardsmen: 20
Necron Warriors: 20
Ork Boyz: 20
Tau Firewarriors: 20
Tyranid Warriors: 20
Witch Hunters Battle Sisters: 30

Black Reach: 50
Island of Blood: 50
Mines of Moria: 50
WHFB Rulebook: 35
WH40K Rulebook: 35

(These should be loss-leaders)


Battleforce/Battalion (any): Hard to say, because of how they're constructed. I think a battleforce should be priced around $100 - but I also think it should contain around $120 of individually priced parts, all of which are key components for the relevant army. These should be marketed as core force builders, and should not contain elements that cannot be used in such a way. Example of a good one is the tyranid battleforce - every model in it is a troop choice. A bad one would be the ork one. Three warbikers are really not worth the expenditure on the battleforce.



Warhammer Fantasy
Daemons Bloodletters: 25

40K
Space Marine Tactical Squad (any): 25
Dark Eldar Kabalite Warriors: 25
Eldar Dire Avengers: 25
Imperial Guard Guardsmen: 20
Necron Warriors: 25
Ork Boyz: 20
Tau Firewarriors: 25
Tyranid Warriors: 20
Witch Hunters Battle Sisters: 25

My thoughts here is that $2.50/man is not excessive for a 10 man plastic squad. The armies with significantly less expensive troops (orks and guard) get a slight discount to reflect the significantly more boxes that they'll need to purchase. In the case of the Tyranid Warriors, I figured on $6.50/40mm base as 'fair' and rounded up a touch.

Ouze wrote:

Surtur wrote:Because I believe in being my own guinea pig.

Black Reach: $75 significantly lower quality miniatures than the standard line. I would only be willing to pay the $75 the first purchase, but not after.
Island of Blood: $80 good quality models
Mines of Moria: $50 Low quality miniatures

Why are you inserting these hypothetical, non existent model sets into what - up until this - appeared to be a controlled experiment into crowdsourcing pricing data? Isn't this a whole other post, really?

Speaking for myself, I wouldn't pay a dime for the current boxes with "lower quality" models - for what, so I can replace them all with models that don't look bad later? That's just like taking money and flushing it (or contenting myself to play with Yugo models at Ferrari prices).

They aren't a hypothetical, it's how I see them. If you wouldn't pay for them at all, you would price them at 0. These are the highest prices I would pay for these miniatures.

IoB rulebook
A5 softback book £10 max

No infantry model that I have to cut off a sprue, assemble myself and paint myself should cost more than $1-$2 apiece.

Chibi Bodge-Battle wrote:IoB rulebook
A5 softback book £10 max

Ask and you shall receive [plus £2 for the templates and dice ]

http://www.bitsandkits.co.uk/island-of-blood-rules-templates-p-6475.html

Sold out but there are plenty Bitz companies with £12 for this.

Dashofpepper wrote:No infantry model that I have to cut off a sprue, assemble myself and paint myself should cost more than $1-$2 apiece.

I agree completely but that's because we're gamers, Dash, not those weedy "hobbyists" that sit alone, in the dark and spend all their time painting and modding their toy soldiers til the wee hours of the morning.



(Disclaimer: I'm kidding, except about the agreement part so all you hobby types don't get your knickers in a twist.)

I find lots of the sprues 'wasteful' with so many options. I would rather they maximize models on the core box and then make the other sprues 'upgrades'.

I feel the loota/burna box is garbage. Why not optimize those sprues so lootas were a single plastic sprue, and burnas were a single plastic sprue?

Nob boxed set has so many wasted bitz. They could have optimized the placement of the parts for a core model on one sprue and then stuck the weapons on other smaller sprues. I remember the 'space marine weapon sprue'. Why clutter up the sprue with crap? Who needs half a sprue of shoota arms and Big Choppas they will never use? Make minisprues. one for Pks, one for BCs, one for Kombishootas.

The ork Trukk sprues are full of bloat too. A core trukk could have been 2 sprues with an optional upgrader sprue. Much how imperial and marine rhinos are.

Personally, I find myself buying bitz for a lot of ork models when I find the box is wasteful. I don't mind buying a box when most of the plastic is used in some way. I felt the Killer Kanz were a good boxed set.

I think GW should return to smaller Mail order direct add-on sprues instead of making the boxes have 100 weapon options and 3 models each. I kinda miss meetal bitz for this reason alone. The plastics were multiple and lean and any special parts I could buy a metal bit directly instead of a whole sprue.

Not looking at anyone else's... all USD:

Black Reach: 75
Island of Blood: 75

WHFB Rulebook: 50

WH40K Rulebook: 35

Battleforce/Battalion (any): 70

Warhammer Fantasy
Lizardmen Saurus Warriors: 30
Orc Boyz: 22
Wood Elves Glade Guard: 28

40K
Ork Boyz: 22
Witch Hunters Battle Sisters: 3.00 / model

To add something - army book / codex: 25


Edit: remove blank entries