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Having been a little Timmy once, I know that Timmy's mum isn't browsing the website or going into the GW shop on her own to locate Primaris Corporal #42 with the power nunchucks. Timmy is doing all that for her; she is just handing over her credit card at the end.
This message was edited 1 time. Last update was at 2023/11/03 23:22:33
Kanluwen wrote: Are we really going to pretend that people don't send links or names of specific items for gifts?
No, but if mums can't navigate it and if little timmy, the dedicated fanboy who the website isn't made for, can't navigate it; and if dedicated die hard wargamers don't like/can't navigate it easily - I'm kind of running out of target markets for this website
Search bar works well enough if you know specifically what you're looking for.
Filters will be massaged out in time.
Hopefully the ratio of empty space will also be sorted out a bit as well, but who knows.
Either way, lotta this is unlikely to change if all y'all do is complain in dakkadakka. Send an e-mail to custserv. At least then you'll be complaining into a void instead of wasting dakka bandwidth.
Here’s why Games Workshop’s new webstore is a big deal
Games Workshop’s long-overdue overhaul to its online sales portal shows the Warhammer manufacturer is reckoning with deep-rooted challenges.
After years spent relying on an increasingly outdated e-retail platform, Games Workshop has finally replaced the Warhammer.com webstore with something shiny and new. While a new Games Workshop webstore is probably the driest news we could possibly cover at Wargamer, it has far-reaching ramifications for the growth of the hobby.
At time of writing (9am PT / 12 noon ET / 4pm GMT on October 30), a queuing system is in effect for customers attempting to check out the new sales portal for Warhammer 40,000. Whether that reflects difficulties Games Workshop is facing in bringing new servers online, or a sudden surge in demand for the site, isn’t clear. It could well be a spike in interest – fans don’t need much provocation to spend money on their favorite Warhammer 40k faction.
Queuing certainly isn’t new on the Games Workshop webstore, either. Interest in the Warhammer hobby has been on the rise since 2016, an effect that was turbo-charged by the Coronavirus pandemic and the sudden demand for stay-at-home hobbies like painting miniatures. While this surge in interest buoyed Games Workshop’s share price and profitability to new heights, there were growing pains, with webstore queues and even crashes among them – usually triggered by shiny new model releases.
Problems fulfilling customer demand have also plagued the retailer. The most infamous incident was the day-one sellout of the highly anticipated Warhammer Quest: Cursed City boxed set in 2021, which generated massive buzz prior to launch and then disappeared from the face of the earth for over a year.
It’s not just direct customers who have been affected – in 2023, independent Warhammer retailers complained that Games Workshop was unable to deliver hotly anticipated products in time for important release-weekend sales windows.
These challenges are symptoms of an underlying problem – aging IT infrastructure. In the firm’s 2022-23 half-year report, CEO Kevin Rowntree notes that “our IT systems and infrastructure [must] adapt and scale with the business as we grow – they’re currently holding us back”.
Projects facing the then newly-appointed Head of Global IT included overhauling the website – which at the time had already swallowed $6 million – and completing IT integration for a new warehousing and fulfilment facility. Though the new website launches a few months after an estimated launch window of Summer 2023, demonstrates that the firm is making progress on at least some of its IT issues.
Another sign that the changes to online sales go beyond a new lick of paint is the integration of two subsidiary GW brands into the main store. Black Library publishes licensed Warhammer 40k books, while Forge World manufactures expensive resin models, including the enormous $1,000+ Warhammer Titan models. Both ranges are now available via Warhammer.com.
Of particular interest to global Warhammer fans is the new option to order Forge World miniatures for collection from any Warhammer store globally, paying a customs charge but no shipping. Offering Forgeworld miniatures via Games Workshop’s retail distribution network is a long-overdue rationalisation that customers have demanded.
It remains to be seen how effectively the firm has braided its sales and inventory systems across these brands – but an uptick in sales seems likely in any case, as customers have easier access to a wider range of products connected to their corner of the hobby.
The online Warhammer community’s response to the website in the day since we published this article has not been positive – we have a separate article going into more depth on that reaction.
If you’d like to know about another Games Workshop digital platform badly in need of an overhaul, check out our guide to the Warhammer Plus premium subscription service. If you happen to be a financial investor who’s a little puzzled that customers are spending so much money on toy soldiers, check out our ‘What Is Warhammer 40k?’ guide to get a better picture of where the cash is going.
This message was edited 2 times. Last update was at 2023/11/04 07:59:25
Harry, bring this ring to Narnia or the Sith will take the Enterprise
Ah well that was a good explanation then! There was I thinking that for once the whole community was going to unite in its derision of the new site, but the guy that gave a positive review for the film Pixels on Rottentomatoes and ruined its perfect zero percent score has felt the need to wade in with a commentary on this new website too.
edit. Click the article link only if you want the full spam-filled ad experience!
Drivel
can someone please explain WTF this magazin is, respectivly why in the entertainment industry it is good to not listen to your custommers? Maybee i am too stupid. Yes that must be it, not the multibillion dollar company that can't even propperly launch the store?
This message was edited 1 time. Last update was at 2023/11/04 08:37:30
https://www.dakkadakka.com/dakkaforum/posts/list/0/766717.page A Mostly Renegades and Heretics blog.
GW:"Space marines got too many options to balance, therefore we decided to legends HH units." Players: "why?!? Now we finally got decent plastic kits and you cut them?" Chaos marines players: "Since when are Daemonengines 30k models and why do i have NO droppods now?" GW" MONEY.... erm i meant TOO MANY OPTIONS (to resell your army to you again by disalowing former units)! Do you want specific tyranid fighiting Primaris? Even a new sabotage lieutnant!" Chaos players: Guess i stop playing or go to HH.
Because people will buy GW no matter what and therefore "the hobby" will grow
And people complaining about GW don't want them to sell more and therefore want "the hobby" to decline
Hence GW must not listen to what people want because those people who complain are not part of "the hobby" (as those who are part of it will not complain)
Harry, bring this ring to Narnia or the Sith will take the Enterprise
kodos wrote: Because people will buy GW no matter what and therefore "the hobby" will grow
And people complaining about GW don't want them to sell more and therefore want "the hobby" to decline
Hence GW must not listen to what people want because those people who complain are not part of "the hobby" (as those who are part of it will not complain)
Ah, so it is not just "this is not for you" but also at the same time the good ol:
of course also being in such a format a lot of salt since such "journalism" gets ever less important.
This message was edited 2 times. Last update was at 2023/11/04 10:00:42
https://www.dakkadakka.com/dakkaforum/posts/list/0/766717.page A Mostly Renegades and Heretics blog.
GW:"Space marines got too many options to balance, therefore we decided to legends HH units." Players: "why?!? Now we finally got decent plastic kits and you cut them?" Chaos marines players: "Since when are Daemonengines 30k models and why do i have NO droppods now?" GW" MONEY.... erm i meant TOO MANY OPTIONS (to resell your army to you again by disalowing former units)! Do you want specific tyranid fighiting Primaris? Even a new sabotage lieutnant!" Chaos players: Guess i stop playing or go to HH.
about the author that says "the webshop is not for you"
Timothy Linward Our newest full time staff writer, Tim Linward is a Warhammer 40k and Horus Heresy fanatic who dabbles in TTRPGs, board games and MTG. You'll often find him delving through Games Workshop's financial reports for gaming news, combing the indie wargaming scene for cool new titles, or listening to yet more Warhammer 40k books for deep 40k lore. He's also written for PCGamesN, and 'Grimdark', his book of essays about Warhammer 40k and Games Workshop, will be published by MIT press when it finally emerges from the warp. His controversial gaming opinion is that the Age of Sigmar double turn is objectively bad - it gives a single die roll too much influence over the game state. (He/Him)
and he likes to finish the indi games articles with, we are just looking into that while waiting for The Old Word
This message was edited 1 time. Last update was at 2023/11/04 09:09:55
Harry, bring this ring to Narnia or the Sith will take the Enterprise
kodos wrote: about the author that says "the webshop is not for you"
Timothy Linward Our newest full time staff writer, Tim Linward is a Warhammer 40k and Horus Heresy fanatic who dabbles in TTRPGs, board games and MTG. You'll often find him delving through Games Workshop's financial reports for gaming news, combing the indie wargaming scene for cool new titles, or listening to yet more Warhammer 40k books for deep 40k lore. He's also written for PCGamesN, and 'Grimdark', his book of essays about Warhammer 40k and Games Workshop, will be published by MIT press when it finally emerges from the warp. His controversial gaming opinion is that the Age of Sigmar double turn is objectively bad - it gives a single die roll too much influence over the game state. (He/Him)
and he likes to finish the indi games articles with, we are just looking into that while waiting for The Old Word
Ahh that would explain the shoddy quality i instinctivly associated with shilling, questionable behaviour and moronical takes. Videogames journalism, aka bought with prenmature exclusive access by videogames companies. Sadly a PR stratgy that infects all entertainment industry and it's "journalism" nowadays.
This message was edited 3 times. Last update was at 2023/11/04 10:25:24
https://www.dakkadakka.com/dakkaforum/posts/list/0/766717.page A Mostly Renegades and Heretics blog.
GW:"Space marines got too many options to balance, therefore we decided to legends HH units." Players: "why?!? Now we finally got decent plastic kits and you cut them?" Chaos marines players: "Since when are Daemonengines 30k models and why do i have NO droppods now?" GW" MONEY.... erm i meant TOO MANY OPTIONS (to resell your army to you again by disalowing former units)! Do you want specific tyranid fighiting Primaris? Even a new sabotage lieutnant!" Chaos players: Guess i stop playing or go to HH.
Overread wrote: I'm not going to say that argument isn't sound...
Maybe you should.
Features that are unwelcome to the experienced hobbyist are benefits to newcomers, and conversely important features for the veteran hobbyist are less relevant to newcomers or gift-buyers.
...
The new Games Workshop webstore prioritises mums, gift-buyers, and newcomers to the hobby. Whether the site is well designed for that intended audience remains to be seen.
"This design is good for the intended audience! Whether this design is good for the intended audience remains to be seen!"
Nehekhara lives! Sort of!
Why is the rum always gone?
edit. Click the article link only if you want the full spam-filled ad experience!
Snipping out the drivel, written in crayons.
I can't stand that website. They are the same people that repost every bit of marketing drivel from warcom and claim its 'exciting news', and spam it to as many facebook groups as they can. I really do not understand why people are going to their site for regurgitated warcom news.
What a ridiculous stance to take on a website not working. 'It doesn't work, because its not designed for you' I can guarantee that a 50 year old mother is not going to be able to use that site with out little Timmy standing over her barking instructions. The average IT savvy person is struggling to navigate the store.
I opened the pre-orders page this morning just to see what is available, the pre-orders are hidden beneath:
New & Exclusive banner
Banner listings for heresy champion & necromunda squats
Random banners for what appears to be randomly selected games (which lead to more bizarre and random store listings)
Finally at the pre-orders and the 'show more button' needs to be clicked three times. Only to get to the last set of listings, the page refreshed itself collapsing all the open listings, starting the show more click fest again.
Each of those banner areas fill up almost the entire screen on their own, I'd not be surprised if mothers get bored scrolling long before they reach the actual items.
Bad design is just bad design. They took a template store page, transferred the stock database over in what ever state it was at the time they made the switch and called it a day. All just mere weeks before the busiest shopping season.
But I guess this site needs to show GW they are better than the other news sites for their free plastic. "Look gw, we think the new store is GREAT as we all have mothers who still shop for us. We are better than other sites, look at these nasty comments made by other by people on other websites. Love USgw".
This 'news' site has all the energy of the kid in school telling teacher on a friday that they haven't set homework yet, with just a little dash of 4chan incel rage peaking through the charade of 'ideal student'.
I'm definitely adding the page to the list of sites banned in my gaming group. Anyone reposting their junk in our gaming chat, or citing anything as news from them will have to pay a fine to the community pot (or worse, has to finish painting their army before they can play again)
Well, a mum in her mid 40’s who I used to work with, messaged me this morning (she knows I'm a toy soldier wierdo). Her 12 year old son had some friends that played a game called "Horus Heresay" and he wanted to get started this Christmas with some presents. He told her which models he wanted (I seem to remember it was a large list with things like rulebook, a leader, some troops and a sicaran tank). She’d searched them on the website and saw that tanks were nearly 100 pounds each!
I had a look. I guess when she searched “Sicaran” and having the 3 “forge world” tanks pop up at 90+ pounds vs only 2 plastic ones at 50 gave her the impression that 90+ pound is the going rate for a tank.
She was asking my opinion because she was going to try and ‘put off’ her lad from playing the game as things were far too expensive.
I guess GW know their customer base and putting resin models next to plastic models will pay off somehow. It hasn’t in this particular case.
Currently most played: Silent Death, Mars Code Aurora, Battletech, Warcrow and Infinity.
Could this all be a move by the Timmy's, where they try and shift the ire of the community unto their mums instead? 🤔
Fiddled around with the site some more, still not feeling it one bit. Okay, the search engine is a bit more helpful with its replies, but overall still not a pleasant site to browse or find anything any time soon.
I see default sorting for each category is still a mess in this iteration. The first page of HH Loyalist section is filled with gunners, resin characters, resin tanks and Contemptor bling, also resin. I had to hit Show More four times to find the plastic MK6 Tac Squad.
Thanks.
I only have a link to the old GW main site saved. If I wanted warcom I used their link from their main page- which no longer works. #sigh
The link to WC at the top of the new website works for me. Currently...
But also currently, the customer account button doesn't work, and various other links have been taking me to 404 over the last few days in an ever-changing fashion, so who knows what's going to work and what's not going to work at the moment? Clearly the site isn't fit for purpose currently, even assuming it IS just for 50 year old ladies...
Here’s why Games Workshop’s new webstore is a big deal
Games Workshop’s long-overdue overhaul to its online sales portal shows the Warhammer manufacturer is reckoning with deep-rooted challenges.
After years spent relying on an increasingly outdated e-retail platform, Games Workshop has finally replaced the Warhammer.com webstore with something shiny and new. While a new Games Workshop webstore is probably the driest news we could
There was never a warhammer.com webstore before, it was Games-Workshop.com (with the dash). If the writer gets that wrong why should I keep reading?
Is it me, or is that article just a regurgitation of something from GW?
"Bloody typical, they've gone back to metric without telling us."
"As the days go by, we face the increasing inevitability that we are alone in a godless, uninhabited, hostile and meaningless universe. Still, you've got to laugh haven't you?"
"We demand rigidly defined areas of doubt and uncertainty!"
New website is indeed made for newcomers / people who aren't players first, but it still has bugs and annoying basic features like clicking on your country doesn't remove the country choice window automatically. I guess they have less than one month to fix everything critical for the big Christmas purchases.
I'm not impressed myself, but I admit I'm not really the target anymore for that website (I don't use it for my purchases, after all, just to gather some information here and there).
H.B.M.C. wrote: The Forge World FB page just changed its name to "Warhammer: The Horus Heresy".
Not surprised - its the only thing FW were pushing almost entirely under their own flag. Most of the other specialist games were shared with GW central; same for the other remaining models sold under FW. So yeah the HH fanblock would have entirely been left to the FW site alone. So rebranding to that makes a lot of sense if GW's move is now to remove FW. You keep all those followers and don't hae to remarket a new website.
drbored wrote: Search bar works well enough if you know specifically what you're looking for
LOLno. I bet even people doing Warhammer for multiple years would struggle with any range more complicated than SM, see various orky spellingz, tyranid pseudolatin, or votann mangled norse (and even SM went into Latin recently too, and given how many people here can't spell intercessor or reiver, both real words BTW, I wouldn't bet on that range too now). And then you have AoS with multiple elf armies where even the faction players refer to their units as 'these spear dudes' because they gave up on memorizing them ages ago.
Triply so if they are new army players who don't know the names yet and the new absurd navigation structure of the site with all of 12 items maybe sometimes loading at once makes learning them just miserable.
Also, think about what you just said. Using searches to navigate store in e-commerce is literally a throwback to the 80s, even Windows 3.11 had graphic menus and proper navigation and this is literally 1989 tech, if GW can't manage that I have no words
Gimgamgoo wrote: Well, a mum in her mid 40’s who I used to work with, messaged me this morning (she knows I'm a toy soldier wierdo). Her 12 year old son had some friends that played a game called "Horus Heresay" and he wanted to get started this Christmas with some presents. He told her which models he wanted (I seem to remember it was a large list with things like rulebook, a leader, some troops and a sicaran tank). She’d searched them on the website and saw that tanks were nearly 100 pounds each!
I had a look. I guess when she searched “Sicaran” and having the 3 “forge world” tanks pop up at 90+ pounds vs only 2 plastic ones at 50 gave her the impression that 90+ pound is the going rate for a tank.
She was asking my opinion because she was going to try and ‘put off’ her lad from playing the game as things were far too expensive.
I guess GW know their customer base and putting resin models next to plastic models will pay off somehow. It hasn’t in this particular case.
Sooo, exactly what I predicted would happen when this idiotic change occurred [slow clap]
If GW wanted to merge FW in (to benefit literally all of three people regularly buying from them), it should have been in separate tab, always shown on the bottom of searches and store listing below plastic to not give customers sticker/health warning shock, and in general be equivalent of adult shelves in normal store. You don't want to damage perception of your core product that is the real moneymaker to push a handful of fringe sales, alas, that is yet another example that whoever made the new store had no idea what he was doing...
I can guarantee that a 50 year old mother is not going to be able to use that site with out little Timmy standing over her barking instructions. The average 
