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Actually the main response on dakka is more to do with revenue (with someone going so far to say that kids would have more disposable income than an adults). Whilst the effectiveness of marketing towards younger versus older is extremely debatable, marketing towards kids is far easier and more forgiving (kids products also require less quality as well).

eh my cousins are young and their dad spent like 3.5k on Warhammer for them in 2011... People buy gross amounts of stuff for kids these days.. lol

Sidstyler wrote:If GW supporters are white knights, can the "haters" be called black knights from now on? That sounds way cooler.

If this comes to pass, I will come back and exalt this thread.

I did a little laff at his stammering little ways. "It's pretty much invincible. Happy days there, eh!?" It amused me endlessly.

"It's pretty much invincible. Happy days there, eh!?"

Perhaps closer to it.

Yeah n0t_u they don't come much closer than that

Bakerofish wrote:yeah i think theyve got older guys locked down pretty well in their sights. To be honest the only real thing thats missing from GW games is cheesecake (unless you count Slaanesh and Sisters of Battle, and that would raise a LOT of questions if you find that appealing that way )

Cheesecake? I would have settled for females getting a plastic infantry kit for once.

H.B.M.C. wrote:

notprop wrote:I'm pretty sure those that buy the games but hate Gw should be described as hypocrites

How? For hypocrisy to exist one must say one thing and then do something that goes against what they say (or vice versa). The only way you can read hypocrisy into the actions of myself and others is if you make the flawed assumption that not liking GW = not liking 40K.

I like 40K.
I do not like GW.

These two statements are not in opposition to one another, ergo, no hypocrisy present.

I suppose not if there was not connection betwixt company and game, but there is.

As with most things on life there is compromise (just ask my Mrs! ). By your statement thats further down the scale than a full hater but to a degree hypocrisy exists. I think the problem with the term is that no one like to be labelled (were all indiviual little flowers here ) but insists on labelling all others. So White Knights vs Hypocrits......or.....

H.B.M.C. wrote:

notprop wrote:but Black Knight does sound less controversial (if you ignore the connection with Martin Laurence’s piss poor film that is).

Then to avoid the connotation, can we use Dark Knight in its place?

I concur, thats much better. I will attempt to use it when next the need arises. I will be very dramatic, you will probably need some theme music...

edited for iPhone being annoying to use with chunky fingers!

Poor kid, brainwashed....

Consider the following:

Kids also have an easier time convincing their kids friends to join.

Price is not an issue when its COOL.

Adults in the other hand, contemplates , and need to be extremely convincing to other adults of the price and "worth"

A successful grab of a child customer is a major success to GW, like a bolt of thunder splitting in the sky.
A successful grab of an adult.... well grats I guess, have fun convincing his friends as well.

Embargo.
Release Date kept in secret.
Online discount store needs to be brick and mortar.

All 3 share the same characteristics of: Making it harder for a planned purchase, while making it more sound for a Impulse buy.

Everything in this thread, ties together too perfectly for mere coincidence.

Whoever Aerethan is; you need to get laid son.

Probably some of the most pathetic internet tough-guy comments I have ever had my misfortune to read.

Vladsimpaler wrote:Whoever Aerethan is; you need to get laid son.

Probably some of the most pathetic internet tough-guy comments I have ever had my misfortune to read.

He's... he's got 1 comment. On page 2.

infinite_array wrote:

Vladsimpaler wrote:Whoever Aerethan is; you need to get laid son.

Probably some of the most pathetic internet tough-guy comments I have ever had my misfortune to read.

He's... he's got 1 comment. On page 2.

He's mad cause I was an ass to the kid on youtube. I ignore anyone who thinks that random people on the internet are virgins or tough guys. Clearly me posting negative comments on a video is proof of my supposed lack of sexual contact.

I won't apologize for what I said, I stand by it. I'm an ass, yes. I own up to that.

This whole thread is pretty stupid.

Hi folks.
Lets look at the financial evidence shall we?

From 1987 to 1997 GW DOUBLED its turn over every 3 years.(The focus was selling minatures by providing great game play in its range of games.)

Since Mr Tom kirby made the statement, (GW plc,) '....are in the buisness of selling toy soldiers to children....'
And aparently everone at GW plc thought it was a great idea..

GW plc has LOST over 40% sales volumes.

If the same amount of people were still buying GW product as they were 7 years ago, GW plc would have a turn over in excess of £230 M!

Focusing on the easiest to please customers , simply means reducing your potential customer base.
And as GW plc seem to only adress the problem of falling sales volume by increasing retail prices.
Means thier customer base will continuie to shrink.Untill GW plc starts offering better value for money.

Spending over 50% of your pre tax profits on recruitment , and less than 1 % on retension of customers, seems rather short sighted IMO.

Arm.chair.general wrote:This whole thread is pretty stupid.

Nothing in the world is more dangerous than sincere ignorance and consciencious stupidity.

It's also the easiest thing to do.

LunaHound wrote:

Arm.chair.general wrote:This whole thread is pretty stupid.

Nothing in the world is more dangerous than sincere ignorance and consciencious stupidity.

The thread is about a 12 year old praising finecast and somehow the video has been used as an excuse to have another GW bash thread... no wonder GW doesn't take the word of its online fanbase seriously...

The stuff he is coming out with is so far out of left-field, what other response is possible?

But that wasn't the purpose of the thread - as Luna has said several times, it was more about how targeting a demographic which is open to suggestion is proving to be a successful tactic. At least with one person (as the video shows), but probably a great deal of kids.

There was something similar written on someone's blog, where a kid was waving a brand new Finecast model, practically foaming at the mouth and saying it's the best thing ever, all the while not noticing that the cast of the model was an appalling cast.

Pacific wrote:The stuff he is coming out with is so far out of left-field, what other response is possible?

As several people noted--this video came out before Finecast actually released. The only thing we knew about it at the time was that it was resin.

But that wasn't the purpose of the thread - as Luna has said several times, it was more about how targeting a demographic which is open to suggestion is proving to be a successful tactic. At least with one person (as the video shows), but probably a great deal of kids.

Then maybe, just maybe, we should note that one of the ravenous Mantic fanboys here replied to the video with a video just as long and full of the market doublespeak and fanbase "facts" as this one.

This isn't a new phenomena. Children with access to cameras allowing them to film videos for Youtube post things. Most of the time, they do nothing but parrot what they hear from "trustworthy" individuals. In this case, Finecast wasn't even released and the kid created a video lauding its properties, likely based upon what a redshirt told him.
Why?
I have no idea. The fact that Lunahound dragged up a video and used it as "proof of the targeted demographic" is nothing. You can find videos of Apple consumers standing in lines for a phone with a minimal upgrade to their current one, or customers standing in lines at midnight openings for video games. That doesn't mean that the targeted demographic is people who stand in lines.

-Loki- wrote:
Most likely because its easier to hook a 14 year old with awesome models, books and art. They see a Space Marine with a massively oversized automatic grenade launcher blowing a dinosaur cockroach to pieces and they're hooked. Show a 24 year old, and they might give it a glance, but less likely they'll be wowed into starting.

Well I'm 32 and that gak impresses me.

That's because you want to be the Space marine, Matty.

Kanluwen wrote:That's because you want to be the Space marine, Matty.

Yeah, it sucks I only got some normal body armour and a crappy kevlar helmet.

And my rifle didn't fire explosive rounds..

I wish I was born a couple thousand years later.. I'd happily live in a time of unimaginable terror and cruelty if I got to blow people up with a machine gun.

mattyrm wrote:

-Loki- wrote:
Most likely because its easier to hook a 14 year old with awesome models, books and art. They see a Space Marine with a massively oversized automatic grenade launcher blowing a dinosaur cockroach to pieces and they're hooked. Show a 24 year old, and they might give it a glance, but less likely they'll be wowed into starting.

Well I'm 32 and that gak impresses me.

Indeed don't get high and mighty. Thats the premise behind a whole slew of video games: Halo, Gears of War etc.???

mattyrm wrote:

Kanluwen wrote:That's because you want to be the Space marine, Matty.

Yeah, it sucks I only got some normal body armour and a crappy kevlar helmet.

And my rifle didn't fire explosive rounds..

I wish I was born a couple thousand years later.. I'd happily live in a time of unimaginable terror and cruelty if I got to blow people up with a machine gun.

"These are great days we're living, bros. We are jolly green giants, walking the Earth..... with guns. These people we wasted here today are the finest human beings we will ever know. After we rotate back to the world, we're gonna miss not having anyone around that's worth shooting."

Well said Animal Mutha, well said.

notprop wrote:I suppose not if there was not connection betwixt company and game, but there is.

That doesn't make the statement hypocritical. In order for hypocrisy to be present, you have to be doing one thing whilst saying another (or something to that effect). What you are (effectively) saying is that in order to like something, you must like everything about it or, the opposite of that, that you cannot dislike one aspect of something but instead have to dislike everything about it. That's a extremely narrow all-or-nothing viewpoint, and it's not 'hypocrisy'. Disliking GW =/= disliking 40K. To believe that you cannot have one without the other is out-and-out foolish.

"I hate GW and all their policies and I will never ever buy their products again!" said the man, as the cash-register at his local GW made a 'ding' noise for his latest purchase.

That's hypocrisy.

"I hate GW and their policies and I will never ever buy their products again!" said the man, as he sat down to play a game of 40K.

This isn't even contradictory, let alone hypocritical.

Arm.chair.general wrote:

LunaHound wrote:

Arm.chair.general wrote:This whole thread is pretty stupid.

Nothing in the world is more dangerous than sincere ignorance and consciencious stupidity.

The thread is about a 12 year old praising finecast and somehow the video has been used as an excuse to have another GW bash thread... no wonder GW doesn't take the word of its online fanbase seriously...

1)No, again, the thread is showing how impressionable and naive a young child is.
And why they make the best target customer for GW
and why so much of the recent policies GW has changed, that pretty much to adapt to selling to them.

You can keep saying its "stupid" but I must honestly say, the only stupid ones are the ones that calls it stupid while completing missing the point by a galaxy.

2) So what if its just a video? its better than none. Or wait, do you guys only consider it if I make some sort of walking video documentary
seeing whether the idea is true or false? Even then, I bet there while be people moaning how a few children doesnt mean everyone etc etc.
Like, are there no children that frequents your GW? I can tell you there are tons here, and they are all just like the ones in the video.
My god, even some of the adults on this forum recite the same thing the boy did.

Im going to be blunt. People that are going to tunnel vision are going to continue to tunnel vision. If you guys want to insist on the thread being about the boy, be my guest, embarrass yourselves some more.

Also let it be on record, using the term "fanboy" is not allowed. Im looking at you kanluwen, for someone that spams report button on me for using that term, you sure have the audacity to use it on others.
Am I saying fanboys shouldnt be allowed? Irrelevant. What is relevant is, I dont want any double standards :')

Kanluwen wrote:Then maybe, just maybe, we should note that one of the ravenous Mantic fanboys here replied to the video with a video just as long and full of the market doublespeak and fanbase "facts" as this one.

If you want to play that way, that is fine with me, just dont go crying to mods whenever people do it BACK TO YOU.

Luna does raise a point. She's been banned for calling someone a 'fanboy', yet it doesn't happen in to certain others. Seems a bit of a double-standard.

But that's all I'll say on the matter.